We create best-practice communities for real-time feedback

More than ever, brands need to stay close to their customers — which means constantly measuring and improving the strength of their relationships. One indispensable tool? Qualitative communities, the ultimate qualitative market research system. Whether on their own or paired with a brand or experience tracker, the communities we create take us directly into the real lives and worlds of customers. And because we’re able to apply relevant models from our behavioral science and cultural foresight practices, our approach is one of a kind.

In recent years, we’ve created best-practice communities for brands of all kinds. Our researchers design activities in a wide range of mediums that reveal consumers’ subconscious emotions and triggers and enable us to evaluate their feedback with a greater level of contextual understanding than traditional point-in-time research allows. It’s impossible to overstate the value of real-time conversations with consumers as they engage with your brand.

Above all, we’re true strategists. We love building deep, long-term relationships with consumers and creating collaborative partnerships, enabling you to conduct cost-efficient research with greater speed and agility.

OUR APPROACH ON Qualitative Communities

What makes us different

Moving from transactional moments to transformational relationships.

We leverage a science-based engine for understanding people as well as systems of ongoing learning + design to create customer-centric business models and experiences.

Product Design

Lifetime value for customers through transformative design.

Brand Tracking

Ongoing systems of learning and action for always-on improvement.

Market + Customer Insights

Investing in deep human understanding to put the customer first.

Experience + Data Platforms

Sophisticated technology designed with beautiful simplicity.

Our Work

Recent qualitative communities projects


Latest thinking on qualitative communities

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