Qualitative Insights

Best practice qualitative methods uncover emotions and triggers, providing deeper insights that address the why behind the what.

Qualitative methods solve important challenges for clients with a strong focus on innovation in customer experience.

  • Effective co-creation
  • Concept development to drive innovation, learn and adapt rapidly
  • Customer engagement by bringing need states and personas to life vividly
  • Longitudinal learning through qualitative communities reveals change over time in preferences, influences and behaviours


Key benefits of qualitative research include:

  • Revelation of subconscious triggers
  • Feedback with contextual understanding
  • Agile and cost-efficient inquiry and collaboration with consumers


  • Ethnography

  • Moderated Groups 

  • Co-creation Sessions 

  • Qualitative Communities 

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  • Culture Safaris

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