San Francisco-based Salt Branding is now part of Material.

Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to anticipate and capitalize on cultural and market shifts, understand and influence consumer behavior and shape demand — the same kinds of companies Salt partnered with for years as a top branding, marketing, and advertising agency. Integrated capabilities across insights-driven strategy, design innovation and customer engagement bring clients clear growth choices and solutions that drive outsized business impact. In addition to serving the corporate market, Material has helped some of the world’s most celebrated cultural icons extend their personal brands into new product lines.

Given the essential role that branding and brand strategy play in forging more durable customer relationships, it was a natural fit for Salt to join the Material family and continue to offer an expanded suite of capabilities to help companies across industries build transformational customer experiences. Salt’s brand design expertise helped companies like Coca-Cola, Delta Airlines, and Microsoft gain relevance through smart and creative solutions.

Learn more about how we make a Material Difference with our brand strategy services.