Austin-based T3 is part of Material.

Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to anticipate and capitalize on cultural and market shifts, understand and influence consumer behavior and shape demand — the same kinds of companies T3 partnered with for more than 20 years as a top creative agency. Integrated capabilities across insights-driven strategy, design innovation and customer engagement bring clients clear growth choices and solutions that drive outsized business impact. In addition to serving the corporate market, Material has helped some of the world’s most celebrated cultural icons extend their personal brands into new product lines.

Given the essential role that digital innovation and marketing play in forging more durable customer relationships, it was a natural fit for T3 to join the Material family. By bringing them into the fold, we expanded our ability to turn consumer insights into brand and marketing activations.

Learn more about how we make a Material Difference with our brand strategy services and content strategy services.