Welcome! T3 has become Material.

In case you didn’t hear, Austin-based T3 is now part of Material.

We’re a global customer experience transformation company with capabilities spanning strategy, insights, design, and technology. Material partners with organizations striving for customer centricity and ongoing relevance in a digital first, customer-led world — the same kinds of companies T3 partnered with for more than 20 years as a top creative agency.

More specifically, Material leverages proprietary, science-based tools that enable human understanding to inform and create customer-centric business models and experiences. Our ultimate goal? To build transformational relationships between businesses and the people they serve. Given the essential role that digital innovation and marketing play in forging more durable consumer relationships, it was a natural fit for T3 to join the Material family.

T3 was founded on the desire to help build the world’s most useful and relatable brands. It’s why we were so drawn to the T3 team. By bringing them into the fold, we expanded our ability to turn consumer insights into brand and marketing activations.

For decades, T3’s expertise — especially across innovation, product design, content/creative, and loyalty — helped brands across industries become more relevant. We couldn’t be more excited that our teams joined forces to apply this same expertise to a plethora of new client challenges.

Learn more about how we make a Material Difference with our product design services.

OUR APPROACH ON Product Design

What makes us different

Moving from transactional moments to transformational relationships.

We leverage a science-based engine for understanding people as well as systems of ongoing learning + design to create customer-centric business models and experiences.

Product Design

Lifetime value for customers through transformative design.

Brand Tracking

Ongoing systems of learning and action for always-on improvement.

Market + Customer Insights

Investing in deep human understanding to put the customer first.

Experience + Data Platforms

Sophisticated technology designed with beautiful simplicity.


Latest thinking on experience + service design

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