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Unlock the Next Era of Insights with Material at TMRE

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Material is a Gold Sponsor of The Market Research Event 2025, one of the most highly anticipated research and insights conferences of the year. Want to hear some of the straight talk about the insights industry and what you won’t be likely hearing at TMRE? Join our team of recognized thought leaders and insights experts in Las Vegas – we’re ready to talk about how customer centricity is more important than ever and how to tie it to real business outcomes.

 

The 2nd Annual Women in Insights Luncheon at TMRE

Tuesday, October 28, 12:30-1:40pm PT
We’re proud to sponsor and host the 2nd Annual Women in Insights Luncheon, co-presented by TMRE. Material’s Christine Cottrell and Collette Eccleston, along with Antoinette Staples of McKesson, will lead an intimate networking session for women in the insights field. Connect, collaborate and build community with research and insights leaders.
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Collette Eccleston, PhD, SVP, Center for Human Understanding and DEI Lead, Material
Christine Cottrell Image
Christine Cottrell, EVP, Strategy + Insights, Material

Material Chief Strategy & Growth Officer Oscar Yuan Leads Q&A with TMRE Keynote Speaker Marisa Thalberg

Wednesday, October 29, 8:40-9:40am PT
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Oscar Yuan, Chief Strategy & Growth Officer, Material
Don’t miss this year's TMRE keynote speech, “Never Waste a Good Crisis: How to Transform and Thrive in Turbulent Times,” where Marisa Thalberg will share universally resonant strategies for leading teams through profound change and disruption. Oscar will introduce and moderate the Q+A following the presentation.

Oscar Yuan Participates in Insights Panel

Wednesday, October 29, 11:35am-12:05pm PT
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Oscar Yuan, Chief Strategy & Growth Officer
Oscar Yuan will lend his strategy and insights expertise to the “Illuminating the Next Era of Insights” panel, coinciding with the launch of this annual report. Dive into key topics shaping the future of the field: How to balance artificial intelligence with human expertise; the impact of elevating insights from informational assets to strategic drivers of decision-making; and how to identify emerging trends and opportunities in the insights ecosystem.

Material’s Collette Eccleston Chair Track 6: Cutting-Edge Consumer Trends Sessions

Wednesday, October 28 – Thursday, October 29
Material+
Collette Eccleston, PhD, SVP, Center for Human Understanding and DEI Lead, Material
Collette Eccleston, PhD, a recognized thought leader in behavioral science and consumer insights, will chair the Cutting-Edge Consumer Trends sessions in Track 6. Join Collette for this two-day track, where she’ll moderate discussions and Q+As and introduce presenters focused on the challenges and opportunities of a rapidly evolving consumer landscape.

Material fuels demand and powers growth at the intersection of human insights and modern technology

The world’s leading brands trust our experts with their most complex and consequential challenges
Quantitative and Qualitative Consumer Research
With deep methodological and behavioral expertise, we deliver vivid market understanding and actionable customer insight. We help brands illuminate the psychological and emotional drivers behind purchasing decisions.
Segmentation
Built for activation, our modern segmentation approach considers the human dynamics that guide consumer behavior, using analytics to reveal the metrics that matter to both KPIs and activation.
Brand Health Tracking
Our dynamic brand health trackers integrate high-touch service with modern technology, delivering rapid, accurate data to fuel analytics that diagnose and improve brand health.
Omnichannel Customer Journeys
Through diverse research approaches and analytical methods, we unlock crucial purchase journey insights and help brands ensure a seamless and consistent experience across all customer touchpoints.
Data, Analytics and AI
From proprietary conversational AI tools to tailored training and use case development, we craft AI-fueled, data-driven solutions that serve a purpose – aligning technology with human behavior, business strategy and cultural shifts.
Material Spotlight
Rich insights, delivered fast. Leveraging agile principles, Spotlight provides the speed and efficiency businesses need with Material’s industry-leading strategy consulting and behavioral science expertise.

Let’s connect at TMRE.

Planning to attend TMRE? We’d love to hear from you. Let’s discuss how we can make a Material impact for your business through actionable insights and customer-centric strategies.

 

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