Reinventing home protection: A new CX for Allstate.

It’s not enough for an insurance brand to talk about general risks. People are interested in their personal situation. We delivered a UX strategy that streamlined a way to show people meaningful data, such as common and costly claims in their ZIP code, good ideas for projects based on the current local weather and more.

To achieve this, we created a customer experience that helps users explore their homes with location-specific information, all so they can better protect them. The user just had to confirm their address that we already sniffed out from their IP address, and we took care of the rest.

Whether it was through bringing in street view imagery or providing their city’s population, all aspects of GoodHome were as tailored to the user as possible, resulting in a nearly limitless number of unique scenarios. Through a guided, animated and interactive brand design experience, we served up tips, tools and fun facts related to their home.

We provided project ideas and insights based on local weather, common and costly claims in their area, facts based on their home’s age and more so they could protect not just any home, but their home.

We thought through all the ways we could provide detailed, specific, useful information to a user—with hardly any input from them. We only asked them to confirm their address, after all. The way to do that? Tap into lots of APIs.

GoodHome pulls data from nine, in fact, including Google Maps, Onboard Informatics, Weather Underground, Berkeley Lab Home Energy Saver and Allstate’s Common & Costly Claims. Using CSS3 animation, users see personalized information and the relevant resources that can help them learn how to maintain and protect their homes and lives.

We were able to deliver Allstate impressive results. First of all, a visitor who uses the GoodHome tool is over 350% more likely to get a quote. We also gained a remarkable time-on-page. On average, people stay on the site for 6 to 7 minutes. And almost half of the people who use the tool end up typing in more than one address. They're playing around with it.

Ultimately, GoodHome has helped Allstate agents build better relationships with their customers, and helped Allstate stand out from its competition.

The GoodHome experience provides an innovative digital touchpoint that supports Allstate’s mission to reinvent home protection.