Understanding consumers across the globe.
When a single company takes on virtual reality, driverless cars, and empowering the next wave of entrepreneurs across multiple countries in Africa, it’s bound to encounter difficult questions that will impact its growth strategy.
From interpreting the way consumers receive social responsibility programs to evaluating fears regarding artificial intelligence and deciphering the emotional needs of employees, we use our expertise in the science of human understanding to provide Google with the insights needed to understand the mindsets of its key audiences around the globe.
Delivering actionable insights, consistently.
We use a strategic mix of research methods — focus groups, ethnographic fieldwork, cultural insights and category deep dives, design research, customer segmentation, conjoint analysis, and more — to deliver insights into the brand and its marketplace cultures, as well as to measure the effectiveness of special programs.
Our work with Google is ever-evolving, just like the company itself.