Dan Persson

VP, Solutions Consulting

Dan is a key advisor who bridges the gap between business needs and technical solutions, empowering marketing organizations. With decades of experience, he focuses on content deployment and customer data activation, helping teams organize and deploy content across all channels and activate data for deeper audience engagement.

His expertise spans the modern marketing technology ecosystem, from digital experience platforms (DXPs) to customer data platforms (CDPs). He is an authority on how to unify, augment and activate data for a true, measurable omni-channel marketing strategy. Dan holds a B.S. in Computer Science from UMass Amherst and currently resides in the Boston area.

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