The numbers speak to the success of our strategy: Whataburger jumpstarted the new year with a 28% increase in overall digital sales for the campaign period, a 44% average YOY increase in digital sales, and a 72% YOY lift in digital sales for January 2023. The revised loyalty program has generated over $4 million in incremental sales and a 64% higher YOY digital adoption rate. What a great result for Whataburger!
We were thrilled that our highly impactful campaign was recognized with a 2023 ISG Paragon Awards North America in the Innovation category, which recognizes service providers that demonstrate “imagination and entrepreneurial spirit in helping organizations future-proof their businesses and better serve clients.”
Material’s Whataburger campaign was also selected as a runner-up for the Agency Partner Story of the Year in the annual Braze Torchie Awards, which celebrate customers and partners within the Braze community who have found innovative ways to leverage the Braze platform and who use technology and forward-looking strategies to build the future of customer engagement.