Delivering Wishes and Elevating Brand Sentiment Through Creative Storytelling with UPS

Over four years, the Wishes Delivered campaign became a platform for the brand to tell authentically human stories, and it drove results year after year at a scale impossible to imagine at the start. Wishes Delivered stories generated over 133.5 million total impressions and 40.5 million views on campaign videos across platforms. With a 25% negative sentiment offset, it also drove tangible results on a core objective of the campaign while simultaneously creating lasting impact beyond just the holiday season.

Each year featured multiple stories. From a 10-year-old girl fulfilling her wish by flying with a UPS delivery pilot to the cherished connection between a six-year-old with a challenging medical history and her female UPS driver, these stories highlight how UPS made a meaningful impact on someone’s life every day.

These stories were recognized with numerous industry awards, including the Athena Awards, in conjunction with the 3% Conference, and The Webby Awards for their video production quality and for highlighting diverse voices. The Wished Delivered campaign also served as a springboard for UPS to continue leveraging storytelling to champion its people and connect with its audience.