Enabling a Consumer Tech Leader to Make a Big Play in a Shifting Entertainment Landscape

The global entertainment industry is facing a time of unprecedented change – driven by accelerating technological advancements, changes in consumer behaviors, shifting cultural conversations and an evolving competitive landscape. Consumers’ expectations are high, but they are frustrated and feel decision fatigue. To win in this ever-changing space, brands must provide connected, seamless experiences across devices that deliver on-demand, relevant and personalized content.

Our client, a global consumer technology leader, partnered with Material to build its understanding of the entertainment landscape – its current state and the factors shaping its evolution – to identify untapped opportunities, inform product and content development strategy and build a leadership position in entertainment.

As our client faced an urgent need to “bend the curve” with entertainment content, Material’s research, insights and recommendations framed a new way of thinking and empowered this global leader with a holistic, foundational understanding of the modern entertainment landscape.

Our findings and recommendations now inform actions by the client’s leadership, along with product, content development and marketing teams – grounding their work in macro-level consumer behaviors and enabling them to deliver better, more resonant hardware and content in an integrated way.

This wide spectrum of category and competitive intelligence provides the foundation for future initiatives to achieve a pole position as a leader and innovator in this fast-changing industry.