Strategy & Insights Archives - Material

Results for "strategy-insights"

PERSPECTIVE

05.22.2026

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PERSPECTIVE

From Luxury Ladder to Long-Term Relationships in Travel & Hospitality

PERSPECTIVE

05.21.2026

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PERSPECTIVE

The AI Identity Crisis: Protecting Brand Identity in the Age of AI

PERSPECTIVE

05.21.2026

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PERSPECTIVE

The 2026 News Media Landscape: How Media Brands Can Navigate Blurring Lines and Fragmentation

PERSPECTIVE

05.13.2026

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PERSPECTIVE

The Intelligent Pitch: How AI and Tech are Rewriting the World Cup Playbook

PERSPECTIVE

05.11.2026

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PERSPECTIVE

Retail CX in 2026: Aligning Measurement with Customer Reality

PERSPECTIVE

05.11.2026

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PERSPECTIVE

The Attention Playoffs: The Sports Moments That Make Fans Tune In

PERSPECTIVE

05.08.2026

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PERSPECTIVE

How the Speed of Change Splintered Gen Z into Micro-Generations

PERSPECTIVE

05.08.2026

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PERSPECTIVE

Want Stronger Sports Fandom? Tap Into Mythology.

PERSPECTIVE

05.01.2026

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PERSPECTIVE

Pragmatic, Creative, Anxious, Immersive: Marketing to the Many Minds of Gen Z

PERSPECTIVE

04.17.2026

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PERSPECTIVE

Consumer Pulse (April 17, 2026): Spiking Gas Prices, Inflation and Deal-Hunting Conversations

PERSPECTIVE

04.17.2026

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PERSPECTIVE

How Brands Can Unlock Value from Reddit

PERSPECTIVE

04.10.2026

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PERSPECTIVE

Beyond the Better Tool Fallacy: What Are Users Actually Trying to Solve with AI?

CASE STUDY

04.08.2026

CASE STUDY

Unlocking Human Insights to Deepen Customer Connections

PERSPECTIVE

04.02.2026

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PERSPECTIVE

Expertise is No Longer Enough: How Healthcare Organizations Can Reclaim Relevance in an Era of Distrust

PERSPECTIVE

03.26.2026

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PERSPECTIVE

B2B2C: The Creative White Space No One Claimed

PERSPECTIVE

03.25.2026

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PERSPECTIVE

Trust in the Age of AI: The Changing Dynamics of Reputation in the AI Space

PERSPECTIVE

03.20.2026

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PERSPECTIVE

Consumer Pulse (March 20, 2026): Increased Concerns Over Inflation, Gas Prices and AI

PERSPECTIVE

03.13.2026

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PERSPECTIVE

What Makes a Great Oscars Telecast? A Framework from Online Anthropology

CASE STUDY

03.13.2026

CASE STUDY

Bringing Segmentation to Life to Fuel Growth

PERSPECTIVE

03.11.2026

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PERSPECTIVE

Spotlight Report: Consumer Perceptions of AI Usage in Entertainment

PERSPECTIVE

03.09.2026

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PERSPECTIVE

B2B Research: What It Is, Why It Matters, and How to Get It Right

PERSPECTIVE

03.09.2026

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PERSPECTIVE

Reflections from the KidScreen Summit 2026

PERSPECTIVE

03.04.2026

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PERSPECTIVE

Gen Z: Fractured, Fluid and Flexible

CASE STUDY

02.19.2026

CASE STUDY

Helping Microsoft Speak Human when AI Conversations Turned Technical

PERSPECTIVE

02.12.2026

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PERSPECTIVE

Davos 2026: Instigations for a Year of Intelligent Growth

PERSPECTIVE

02.11.2026

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PERSPECTIVE

What Makes a Breakthrough Super Bowl Ad? Insights from Online Anthropology

NEWS

02.10.2026

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NEWS

Material Honored with Business Impact Award at 2026 Medallia Experience Conference

PERSPECTIVE

02.01.2026

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PERSPECTIVE

Concept Testing: Your Roadmap to Smarter Launch Decisions

PERSPECTIVE

02.01.2026

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PERSPECTIVE

What Is a Customer Experience Framework — and How to Get It Right

PERSPECTIVE

01.23.2026

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PERSPECTIVE

Advertising Intelligence: How Data Informs Smarter Campaign Strategy