Strategy & Insights Archives - Material

Results for "strategy-insights"

PERSPECTIVE

04.10.2026

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PERSPECTIVE

Beyond the Better Tool Fallacy: What Are Users Actually Trying to Solve with AI?

CASE STUDY

04.08.2026

CASE STUDY

Unlocking Human Insights to Deepen Customer Connections

PERSPECTIVE

04.02.2026

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PERSPECTIVE

Expertise is No Longer Enough: How Healthcare Organizations Can Reclaim Relevance in an Era of Distrust

PERSPECTIVE

03.26.2026

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PERSPECTIVE

B2B2C: The Creative White Space No One Claimed

PERSPECTIVE

03.25.2026

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PERSPECTIVE

Trust in the Age of AI: The Changing Dynamics of Reputation in the AI Space

PERSPECTIVE

03.20.2026

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PERSPECTIVE

Consumer Pulse (March 20, 2026): Increased Concerns Over Inflation, Gas Prices and AI

PERSPECTIVE

03.13.2026

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PERSPECTIVE

What Makes a Great Oscars Telecast? A Framework from Online Anthropology

CASE STUDY

03.13.2026

CASE STUDY

Bringing Segmentation to Life to Fuel Growth

PERSPECTIVE

03.11.2026

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PERSPECTIVE

Spotlight Report: Consumer Perceptions of AI Usage in Entertainment

PERSPECTIVE

03.09.2026

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PERSPECTIVE

B2B Research: What It Is, Why It Matters, and How to Get It Right

PERSPECTIVE

03.09.2026

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PERSPECTIVE

Reflections from the KidScreen Summit 2026

PERSPECTIVE

03.04.2026

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PERSPECTIVE

Gen Z: Fractured, Fluid and Flexible

CASE STUDY

02.19.2026

CASE STUDY

Helping Microsoft Speak Human when AI Conversations Turned Technical

PERSPECTIVE

02.12.2026

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PERSPECTIVE

Davos 2026: Instigations for a Year of Intelligent Growth

PERSPECTIVE

02.11.2026

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PERSPECTIVE

What Makes a Breakthrough Super Bowl Ad? Insights from Online Anthropology

PERSPECTIVE

02.01.2026

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PERSPECTIVE

Concept Testing: Your Roadmap to Smarter Launch Decisions

PERSPECTIVE

02.01.2026

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PERSPECTIVE

What Is a Customer Experience Framework — and How to Get It Right

PERSPECTIVE

01.23.2026

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PERSPECTIVE

Advertising Intelligence: How Data Informs Smarter Campaign Strategy

PERSPECTIVE

01.20.2026

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PERSPECTIVE

What Is Brand Consulting and When Do You Need It?

PERSPECTIVE

12.17.2025

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PERSPECTIVE

Disney + Sora: A Breakthrough Move Into Participatory Storytelling — With Real Brand Stakes

PERSPECTIVE

12.12.2025

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PERSPECTIVE

Your CX Score Could Be Lying to You

CASE STUDY

12.09.2025

CASE STUDY

Elevating lululemon’s Membership Program with Behavioral Science and Customer Intelligence

PERSPECTIVE

12.06.2025

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PERSPECTIVE

Choosing the Right Data Collection Method

PERSPECTIVE

11.26.2025

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PERSPECTIVE

Building True Loyalty from the Inside Out: The Role of Behavioral Science in Customer Retention

PERSPECTIVE

11.26.2025

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PERSPECTIVE

Escaping the Program Trap: How to Build Brand Loyalty That Lasts

PERSPECTIVE

11.17.2025

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PERSPECTIVE

From Z to A: How Media and Entertainment Brands Can Adapt to Generation Alpha

PERSPECTIVE

11.17.2025

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PERSPECTIVE

Navigating the “Do More With Less” Imperative for CX

PERSPECTIVE

11.17.2025

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PERSPECTIVE

How Systems of Insight and Action Can Equip Organizations to Understand and Influence Policy Debates

PERSPECTIVE

11.05.2025

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PERSPECTIVE

From Slop to Salience: Delivering the Last Human Mile

PERSPECTIVE

10.24.2025

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PERSPECTIVE

What’s Driving Holiday Spending Behavior in 2025?