Strategy & Insights Archives - Material

Results for "strategy-insights"

PERSPECTIVE

02.20.2026

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PERSPECTIVE

What Is Brand Consulting and When Do You Need It?

CASE STUDY

02.19.2026

CASE STUDY

Helping Microsoft Speak Human when AI Conversations Turned Technical

PERSPECTIVE

02.12.2026

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PERSPECTIVE

Davos 2026: Instigations for a Year of Intelligent Growth

PERSPECTIVE

02.11.2026

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PERSPECTIVE

What Makes a Breakthrough Super Bowl Ad? Insights from Online Anthropology

PERSPECTIVE

01.23.2026

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PERSPECTIVE

Advertising Intelligence: How Data Informs Smarter Campaign Strategy

PERSPECTIVE

12.17.2025

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PERSPECTIVE

Disney + Sora: A Breakthrough Move Into Participatory Storytelling — With Real Brand Stakes

PERSPECTIVE

12.12.2025

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PERSPECTIVE

Your CX Score Could Be Lying to You

CASE STUDY

12.09.2025

CASE STUDY

Elevating lululemon’s Membership Program with Behavioral Science and Customer Intelligence

PERSPECTIVE

11.26.2025

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PERSPECTIVE

Building True Loyalty from the Inside Out: The Role of Behavioral Science in Customer Retention

PERSPECTIVE

11.26.2025

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PERSPECTIVE

Escaping the Program Trap: How to Build Brand Loyalty That Lasts

PERSPECTIVE

11.17.2025

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PERSPECTIVE

From Z to A: How Media and Entertainment Brands Can Adapt to Generation Alpha

PERSPECTIVE

11.17.2025

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PERSPECTIVE

Navigating the “Do More With Less” Imperative for CX

PERSPECTIVE

11.17.2025

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PERSPECTIVE

How Systems of Insight and Action Can Equip Organizations to Understand and Influence Policy Debates

PERSPECTIVE

11.05.2025

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PERSPECTIVE

From Slop to Salience: Delivering the Last Human Mile

PERSPECTIVE

10.24.2025

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PERSPECTIVE

What’s Driving Holiday Spending Behavior in 2025?

NEWS

10.23.2025

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NEWS

Two Material Leaders Named to 2025 Insight250 List of Pioneers and Change-Makers in Market Research and Insights

PERSPECTIVE

10.21.2025

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PERSPECTIVE

Are You Baking or Cooking? Deciding How and When to Apply AI in UX Research

PERSPECTIVE

10.16.2025

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PERSPECTIVE

From Anxiety to Adaptation: Understanding Economic Uncertainty + Consumer Sentiment in 2025

PERSPECTIVE

10.15.2025

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PERSPECTIVE

Custom-Engineered AI vs. DIY Tools: Choosing the Right Approach in Marketing and Insights

PERSPECTIVE

10.09.2025

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PERSPECTIVE

Your Brand Isn’t in the Business You Think It Is

PERSPECTIVE

10.08.2025

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PERSPECTIVE

Become a Retention Engine: Introducing Material’s True Loyalty

NEWS

10.02.2025

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NEWS

Material Receives Two ESOMAR Awards for Best Customer Experience Insight and Excellence in AI in Market Research

PERSPECTIVE

10.01.2025

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PERSPECTIVE

How Omnichannel Shifts Are Rewiring Grocery and Retail Habits 

PERSPECTIVE

09.22.2025

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PERSPECTIVE

5 Key Takeaways from CRC: Humanizing Business Decisions with Speed and Clarity

PERSPECTIVE

09.15.2025

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PERSPECTIVE

7 Ways CX Leaders Can Invite Collaboration and Inspire Progress

PERSPECTIVE

09.10.2025

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PERSPECTIVE

Unlock Insights at the Point of Action using Optimizely Opal

PERSPECTIVE

08.29.2025

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PERSPECTIVE

Don’t Overlook the Human Factor in Your Theatrical Windowing Strategy

PERSPECTIVE

08.25.2025

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PERSPECTIVE

Enabling Customer-Centric Innovation Through Data-AI Innovation Loops

PERSPECTIVE

08.21.2025

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PERSPECTIVE

Consumer Pulse (August 21, 2025): Normalizing Uncertainty

CASE STUDY

08.18.2025

CASE STUDY

Empowering the future of tennis through insights-driven brand strategy, creative and campaign execution