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LRW is now Material

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For over 50 years, LRW has been recognized as a market research and insights pioneer, helping the world’s most recognizable brands solve their most dynamic challenges through consumer psychology and advanced analytics. As Material, we leverage a science-backed approach and global expertise to unlock human understanding, deliver transformative experiences and build customer-centric growth.

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Insights + Imagination
Transformations exist at unique and sometimes unexpected intersections: facts and feelings, certainties and risks, big ideas and tiny details.
Science + Systems
We hold ourselves to higher standards of investigation, discovery and empathy. Our behavioral scientists, analysts, designers and strategists see customers as humans first.
Data-backed Strategy
Numbers are narratives. We dig deep into complex data to deliver actionable, human insights that forge stronger customer relationships and make a visible impact on the bottom line.
Agility for Modern Business
It’s not enough to understand your customer or your competitors. Today’s brands need the power to translate insight into action at the speed of business.

A human-centered approach to business insights.

Quantitative and Qualitative Consumer Research
With deep methodological and behavioral expertise, we deliver vivid market understanding and actionable customer insight. We help brands illuminate the psychological and emotional drivers behind purchasing decisions.
Brand Health Tracking
Our dynamic brand health trackers integrate high-touch service with modern technology, delivering rapid, accurate data to fuel analytics that diagnose and improve brand health.
Segmentation
Our modern segmentation approach considers the human dynamics that guide consumer behavior, using analytics to reveal the metrics that matter to both KPIs and activation.
Data Science + Analytics
We build data systems around people, connecting the domains of mathematics, computer science and business knowledge to clear the noise and amplify the signals.
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Client stories

Target
Target
Earn Deep Customer Loyalty
Expedia-Image
Expedia group
Make Travel More Inclusive and Accessible

Bringing Segmentation to Life for Liquid Death

Designing a More Inclusive Sephora

Perspectives

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How to Leverage Segmentation to Fuel Both Strategy and Activations that Drive Results

Is your segmentation delivering the bottom-line value it should be? For modern businesses, insights should do more than provide knowledge. They should unlock opportunities for action, innovation and growth. Discover Material’s outcomes-oriented approach to segmentation.

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How Behavioral Science Insights Can Supercharge Your Product Pricing Decisions

Product pricing is never just a numbers game. The most effective, value-building pricing strategies account for the nuances of human behavior, from motivations around value and quality to the complex thought processes at the point of sale.

Perspective Main Image-AI
To Achieve a Harmonious AI Future, Start with a Human-Centered Approach

As AI tools and systems grow more sophisticated and more deeply embedded into our everyday lives, how can brands unlock the promise of AI while maintaining true customer centricity? It starts with deeply knowing your customers’ deeply complex human behaviors, habits and needs.