In case you didn’t hear, Tonic — based in New York City and London — is now part of Material.

We’re a global customer experience transformation company with capabilities spanning strategy, insights, design, and technology. Material partners with organizations striving for customer centricity and ongoing relevance in a digital first, customer-led world — the same kinds of companies Tonic partnered with for years.

More specifically, we leverage proprietary, science-based tools that enable human understanding to inform and create customer-centric business models and experiences. Our ultimate goal? To build transformational relationships between businesses and the people they serve. Given the essential role that qualitative research methodologies play in achieving this, it was a natural fit for Tonic to join the Material family.

Tonic’s market and customer insights expertise helped companies across industries understand their customers more deeply. We couldn’t be more excited that our teams joined forces to apply this same expertise to a plethora of new client challenges.

Learn more about how we make a Material Difference with our insights services.

OUR APPROACH ON Brand Design

What makes us different

Moving from transactional moments to transformational relationships.

We leverage a science-based engine for understanding people as well as systems of ongoing learning + design to create customer-centric business models and experiences.

Product Design

Lifetime value for customers through transformative design.

Brand Tracking

Ongoing systems of learning and action for always-on improvement.

Market + Customer Insights

Investing in deep human understanding to put the customer first.

Experience + Data Platforms

Sophisticated technology designed with beautiful simplicity.

RESOURCES

Latest thinking on experience + service design

"*" indicates required fields

Interested in . . .