RESOURCES
Welcome! Tonic has become Material.
We’re a global customer experience transformation company with capabilities spanning strategy, insights, design, and technology. Material partners with organizations striving for customer centricity and ongoing relevance in a digital first, customer-led world — the same kinds of companies Tonic partnered with for years.
More specifically, we leverage proprietary, science-based tools that enable human understanding to inform and create customer-centric business models and experiences. Our ultimate goal? To build transformational relationships between businesses and the people they serve. Given the essential role that qualitative research methodologies play in achieving this, it was a natural fit for Tonic to join the Material family.
Tonic’s market and customer insights expertise helped companies across industries understand their customers more deeply. We couldn’t be more excited that our teams joined forces to apply this same expertise to a plethora of new client challenges.
Learn more about how we make a Material Difference with our insights services.
We leverage a science-based engine for understanding people as well as systems of ongoing learning + design to create customer-centric business models and experiences.
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Strategy Consulting
Market + Customer Insights
Data Science + Analytics
Behavioral Science
Cultural Foresight
Experience + Service Design
Innovation
Product Design
Experience + Data Platforms
Architecture + Implementation
Brand Design
Content + Creative
Media + GTM
Loyalty + CRM
CX Engagement
Brand Tracking
Experience Tracking
Campaign Effectiveness
Qualitative Communities
Performance + Growth Analytics