New York and London-based Tonic is now part of Material.


Material is a global strategy and customer experience partner that combines deep human insights with modern technology – a proprietary Science + Systems approach that speeds engagement and growth for the world’s most recognizable brands and innovative companies. We design and build customer-centric business models and experiences to create transformative relationships between businesses and the people they serve — the same kinds of companies Tonic partnered with for years.

Given the essential role that qualitative research methodologies play in better understanding how your customers across different industries think and behave more deeply, it was a natural fit for Tonic to join the Material family.

Learn more about how we make a Material Difference with our strategy & insights services.