Emma, Author at Material

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08.19.2026

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Mapping the Motivators of Travel with the BASE Model

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08.18.2026

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No Menu for Loyalty: Why Restaurant Brands Must Define Their Own Identity

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08.10.2026

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Personal Recessions and Spending Optimization as a Necessity (Consumer Pulse, Aug. 10, 2026)

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08.10.2026

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The Airline Industry Built Smarter Passengers. It Forgot to Build a Smarter Relationship with Them.

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07.30.2026

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Why Gen Z Demands More from the Alcohol Category

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07.21.2026

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Building an Orchestrated Brand Experience

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07.10.2026

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2026 Media & Entertainment Trends: Consumer Behavior and Industry Predictions in a Shifting Landscape

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06.04.2026

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Pharma Marketing: A Strategic Guide of Terms, Channels and Trends for Enterprise Teams

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05.05.2026

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Survey Best Practices: How to Design Surveys That Deliver Real Insight

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04.10.2026

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Beyond the Better Tool Fallacy: What Are Users Actually Trying to Solve with AI?

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04.08.2026

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Understanding Survey Response Rates: Why They Matter and How to Improve Them

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04.06.2026

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Drupal Audit: What to Review, What to Prioritize and What Comes Next

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03.09.2026

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B2B Research: What It Is, Why It Matters, and How to Get It Right

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03.05.2026

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Drupal Templates: Themes, Site Templates and How to Choose the Right One

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02.01.2026

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Concept Testing: Your Roadmap to Smarter Launch Decisions

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02.01.2026

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What Is a Customer Experience Framework — and How to Get It Right

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01.23.2026

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Advertising Intelligence: How Data Informs Smarter Campaign Strategy

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01.20.2026

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What Is Brand Consulting and When Do You Need It?

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01.05.2026

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How to Choose a Drupal Partner: What to Look for and What to Avoid

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12.06.2025

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Choosing the Right Data Collection Method

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06.18.2025

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Report: Spotlighting Price Sensitivity + Brand Loyalty in Economic Uncertainty

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05.24.2025

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Keeping a Finger on the Pulse: How Brand Sentiment Tracking Can Generate Valuable Insights

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02.24.2025

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Multi-Segment Marketing Strategy 101

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01.25.2025

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Understanding Secondary Research in the Age of AI

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10.08.2024

Customer Journey Stages

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How Behavioral Science Optimizes Customer Journey Stages

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09.26.2024

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6 Behavioral Science Principles for Deeper Human Insights

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07.22.2024

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Streamlining Your CMS Journey: Our 7-Step Strategy for Brightspot Migration

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04.25.2024

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Why Customer Insights and Analytics Matter