Report: Spotlighting Price Sensitivity + Brand Loyalty in Economic Uncertainty

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Consumers are feeling the strain of a shifting economic landscape.

We can see the reverberations in declining consumer sentiment and shifts in consumer priorities and behavior.

Continuing Material’s ongoing exploration of economic uncertainty and its human impacts, our latest report leverages Material Spotlight to dig into issues of price sensitivity and brand loyalty, revealing where consumers are cutting back, where they’re holding firm and key takeaways for brands navigating a landscape of uncertainty.

What you’ll learn:

Categories and product types where price sensitivity is felt most acutely – and where consumers appear more resilient

The impacts of pricing shifts on brand loyalty and spending behavior

Insights into how convenience, effort and shifting perceptions of “essential” vs. “non-essential” impact purchase decisions and loyalty

Implications for brands seeking to strengthen customer connections in times of uncertainty

DOWNLOAD THE REPORT

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