Material Spotlight

Harness agile insights combining great thinking
and great speed.

For situations that require fast, focused insights into time-sensitive business questions, Material Spotlight offers a nimble and valuable solution.

Leveraging agile principles, Spotlight provides the speed and efficiency businesses need with Material’s industry-leading strategy consulting and behavioral science expertise. Unlike do-it-yourself research platforms, every Spotlight study leverages our team of strategists to execute end-to-end quantitative research within as little as one week – providing timely insights in story-driven reports for immediate business impact. From fast inputs for executive meetings, to pulse poll companions for larger initiatives, to simple gut checks on key issues, Spotlight provides human insights fast.

Agile Insights

Introducing Material Spotlight: Agile Insights for an Evolving Business Landscape

PERSPECTIVE

Insights + Strategy

Striking a Balance with Agile Insights: Ideas and Inspiration from TMRE and Beyond

PERSPECTIVE

Explore Key Benefits of Material Spotlight

Speed to Insights

Compact quantitative pulse surveys on tightly focused objectives, led by experienced consultative teams, enable insights within a week.

Flexibility + Adaptability

Spotlight engagements can be standalone or enhance larger initiatives such as brand health trackers.

Human Insights + Collaboration

A collaborative and experienced project team provides support and expertise that do-it-yourself platforms cannot match.

High-Impact Deliverables

Story-driven reports encompass key learnings, takeaways and data-backed recommendations built for actionability.

Investment Efficiency

Spotlight is built to be cost efficient; projects can be bought one at a time or through retainers that enable quick starts for each engagement.

Have Questions? Get In Touch

Contact

We know your quick, focused questions are just as strategic and important to informing your business decisions as your large-scale research initiatives. With Spotlight, we get you the insights you need.

Kate Whittle - SVP, Strategy + Insights