Customer Segmentation Services

Define key customer groups and deliver relevant, personalized experiences.

Meaningfully personalized, relevant and customer-centric experiences are key to boosting engagement and fueling long-term retention and value. Customer segmentation of zero- and first-party data can uncover opportunities for personalization that deepen relevance and spur repeat engagement from current customers.

Material’s customer segmentation services unlock a nuanced understanding of distinct customer groups, leveraging observed behaviors to define segments and prioritize engagement strategies for maximum efficiency, impact and resonance. We help businesses operationalize segmentation insights into tailored offers, personalized communications and optimized touchpoints throughout the customer journey.

Segmentation Strategy

Four Reasons Segmentations Fail—and How to Avoid Them

Perspective

Segmentation + Growth

How to Leverage Segmentation to Fuel Both Strategy and Activations that Drive Results

Perspective

Segmentation

Best Buy: Refreshing a Segmentation to Illuminate Richer Consumer Insights

Client Story

Bringing Segmentation to Life to Fuel Growth for Liquid Death

Client Story

Explore Our Customer Segmentation Services

RFM Segmentation

Classify customers along the axes of recency, frequency and monetary value. Use these groupings to target retention tactics, reengage lapsed customers and reward high value ones.

Customer Segmentation through Cluster Analysis

Define groups of current customers maximally distinct on key behaviors including first-party transactions and interactions, enabling customized touchpoints, messages and offers to improve retention and lifetime value.

Site Visitor Segmentation

Discover trip types associated with different goals and digital footprints to customize landing pages and design tailored experiences to boost conversion, inform recommendations and increase basket size.

Segmentation Activation

A customer segmentation is no use if it is left to collect dust on a shelf. As a leading customer segmentation agency, we collaborate with cross-organizational client stakeholders to socialize segmentation insights and develop impactful in-market activation strategies, yielding maximum impact and ROI.

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