Insights Driven Strategy Services

Insights Driven Strategy is a consulting approach for a data-driven world in which deeply satisfying customer-centric experiences drive growth.

Key Benefits

  • Foundational understanding of customer and market opportunities and threats, in-depth and in-context.

  • Actionable insights that drive brand and growth strategies, marketing and communications decisions, and product and experience development based on design thinking.

  • Knock down barriers and build bridges between siloed teams to facilitate cross-functional action planning to maximize return on investment.

How We Do It

Using modern and mixed methods, we illuminate and predict what people really want and will do, integrating mission-critcal insights into a consulting approach that underwrites growth strategies and unifies diverse groups of client stakeholders around where to play and how to win.

We design the insights approach with the business challenges and outcomes in mind. Our method applies systems that blend data science (the synthesis of signals buried in complicated data sets) and behavioral science (how complex emotions, identity, context, culture and rapidly changing technology influence human behavior). The top outcomes we help our clients achieve include:

  • Increasing brand relevance
  • Increasing customer lifetime value
  • Differentiating through customer experience
  • Attracting new customers
  • Launching new products or services
  • Entering new markets or global growth

Related Offerings & Services

  • Segmentation

    The art and science of identifying, profiling and targeting actionable groups of customers who can drive higher return on investment through personalized marketing, product development and other activation initiatives for priority targets.

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  • Omnichannel Journey Mapping

    Map the series of steps consumers take - and touchpoints they encounter - on their way to buying to optimize or intervene and boost your chances of being chosen over competitors.

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  • Future of…. Research

    Inform and inspire an innovation roadmap leveraging analysis of the context and trends impacting your category from a sociological, technological, economic, environmental and political perspective.

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