We design the insights approach with the business outcome in mind. Using modern and mixed methods, we illuminate and predict what people really want and will do, integrating mission-critical insights into a consulting approach that underwrites broader strategic decision-making and unifies diverse groups of client stakeholders around where to play and how to win. Our method applies systems that blend data science – the synthesis of signals buried in complicated data sets – and behavioral science – how complex emotions, identity, context, culture and rapidly changing technology influence human behavior. The top outcomes we approach and solve for with our customers include:

• Increasing brand relevance
• Increasing customer lifetime value
• Differentiating through customer experience
• Attracting new customers
• Launching new products or services
• Entering new markets or global growth