Brands often face a challenging gap between understanding people and actually connecting with them. Material’s Growth Strategy practices draw those points closer, building analytics and insights into decisive, market-ready plans for brands, experiences and products that transform businesses.
From identifying and clarifying markets, cultural tectonics, and competitive spaces, we shape roadmaps to growth, taking measure and action on consumers, brand, products, and especially on experiences. All to power extensive and extensible growth strategies — and the results that follow.
For years as Kelton and Strativity, our practice has been a vital strategic partner to beacon brands like Mercedes-Benz, Dollar Shave Club, and Sephora, among others.
Transcending the status quo takes ambition. Material takes a holistic approach to consumer, cultural and commercial challenges to carve new whitespace for your organization. We develop innovation strategies and the ideas and business models that drive transformation in markets and in culture.
Brands are a composite of a consumers' direct experience with them. We work to help brands define and build exceptional experiences, then ignite and inspire their teams to deliver with consistency and excellence.
Customer Experience outputs include:
Figuring out how to make your brands, products, and services complement each other is vital to maximizing growth for your company. Combining deep analysis of your current state with foresight into the future of consumers and categories, we help you assess, define, and build your portfolio strategy to maximize opportunity.
In a sea of consumers, identifying and prioritizing the right ones is critical to brand decisions and actions. We help uncover who they are, where they are, and develop strategies and offerings that will resonate with them in the marketplace—and generate ROI for initiatives.
Culture is all around us, influencing every aspect of our decisions. Material's cultural anthropologists, semioticians, and futurists systematically investigate sometimes hidden forces to unravel deeper levels of cultural complexity—an "outside in" perspective. All to inspire action, ignite innovation, reveal opportunity, and pioneer progress for brands.
Cultural Insights outputs include:
Fandom is where passion meets community and informs identity. Brands can nurture fan engagement if they understand the nature of fandom.
Brands looking to earn market share in a specific area need to do more than slap a few regional signifiers onto an ad campaign.
You might have a relevant and robust customer segmentation strategy, but it’s not being implemented. Learn why and what you can do to make it actionable.
