Material created a brand refresh to reignite the iconic Chuck E. Cheese family entertainment experience. Our work appealed to today’s families who love spending time and having fun together. The newer, better, now Chuck E. Cheese experience was all that—and more. Material created new brand and performance campaigns, vibrant and engaging paid and organic social media, and seamless integration with digital platforms. We put a bright spotlight on the joy of family time at Chuck E. Cheese in a native, social-first way.