The numbers speak to the success of our strategy: Whataburger jump started the new year with a 28% digital penetration lift and a 42.5% messaging open rate. That resulted in a +25% increase in participation from occasional customers, which in turn led to millions of dollars in incremental sales. The burger brand also enjoyed a significant lift in overall digital sales for the four-week test period. What a great result for Whataburger!
We were thrilled that this highly impactful campaign was recognized with a 2023 ISG Paragon Awards North America in the Innovation category, which recognizes service providers that demonstrate “imagination and entrepreneurial spirit in helping organizations future-proof their businesses and better serve clients.”
The award reflects Material’s status as a leading digital experience and loyalty partner for the quick service restaurant (QSR) industry.