Yamaha

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Transitioning to a Customer-Centric Digital Experience

A powerhouse renowned for its diverse range of products, approached Material with a significant request. Seeking to enhance its online customer engagement, Yamaha Motor enlisted Material to spearhead a transformative journey, crafting a comprehensive digital strategy aimed at modernizing its interaction with customers online through an e-commerce site.
  • Orchestrated collaborative executive workshops to accelerate the company’s digital transformation across departments

  • Conducted qualitative one-hour interviews with current and target customers

  • Designed and delivered quantitative assessments to rank and prioritize potential web features

  • Leveraged findings to define an e-commerce vision

  • Developed clickable prototypes to test the e-commerce experience

Material crafted a comprehensive strategy built on actionable data and human-centered design methodologies to enrich both the digital and physical customer journey. Our work resulted in a cohesive and streamlined data infrastructure and unified operations around the customer experience. Remarkable outcomes included – 35% surge in daily e-commerce site users, a 10% uptick in engagement metrics and 10% drop in bounce rates. The user-inspired design ensured a seamless experience and delivered a harmonious journey across omnichannel touchpoints.

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