Zenni’s reinvigorated branding encouraged people to re-imagine prescription eyewear as everyday self-expression. The strategy worked: Zenni saw a double-digit YOY increase in sales with an increase in both average order value and number of units per customer. A company built on a price tag now has a compelling story that celebrates individuality. We were thrilled to see Zenni really run with it, launching a groundbreaking partnership with the NBA’s Chicago Bulls.
Zenni has since partnered with the Red Sox, the San Francisco 49ers, and Major League Soccer’s Columbus Crew. No question about it, Zenni has game. While we can’t take credit for every bullseye shot, we can brag a little: our work was recognized with multiple Transform Awards including Best Rebrand of a Digital Property.