E-Book: Do Consumers Care About Sustainability Anymore?

The cultural landscape around sustainability is shifting. 

Sustainability has been a key topic for consumers and organizations for half a century, and the “triple bottom line” of profit, people and planet has become part of the operating logic of businesses of all shapes and sizes. 

But the conversation is evolving. Recent political, economic and social shifts have many brand leaders questioning how to navigate this new landscape. They’re asking themselves, 

• What does sustainability mean to consumers today?  

• Consumers say they care… but do they?  

• Is sustainability still worth investing in? 

Material’s latest e-book reveals what consumers really value when it comes to sustainability – and how brands can reframe their strategies to drive meaningful sustainable impact while deepening customer connections, loyalty and trust. Leveraging Online Anthropology, Spotlight and a national segmentation study, we provide a human-centric foundation for driving sustainable behavior and real-world business impact. 

What you’ll learn: 

• Consumer attitudes, motivations and behavioral drivers around sustainability 

• How elevating the implicit benefits of sustainability can drive customer behavior while strengthening brand connections 

• Human insights from a new nationwide segmentation study