Investing in consumer insights to gain a deeper understanding and build relationships that last

Becoming customer centric is vital for companies vying for relevance and customer retention in a fast changing world, but it’s never been harder to identify who those customers are, meet their evolving needs, and reach them in the most important places and at the most important times.

We turn complex challenges like these into actionable, enduring solutions through an innovative and systematic application of science. Over the course of decades, we’ve built an incredible breadth of methodological expertise spanning the world of customer insights — including market research and data collection, machine learning and predictive analytics, behavioral science, focus groups, user experience and customer experience research, social media and social listening, and more — and we’re fluent across all categories. As far as use cases go, we’re as comfortable leveraging customer segments to help Target unlock new growth and increase sales in its apparel business as we are partnering with TopGolf on consumer research to optimize the role of digital channels in shaping the company’s new products.

Our obsession? Applying the science of human understanding to help you solve tomorrow’s problems and evolve before your competitors have the chance. We not only dig deep; we explore widely — all the personal, cultural, and social influences that drive and inform customer journeys and consumer behavior (and ultimately customer lifetime value). This comprehensive ability to understand — combined with our uncommon expertise in applying our learnings — allows us to build purposeful relationships between you and your customers on a global level.

OUR APPROACH ON Market + Customer Insights​

What makes us different

Moving from transactional moments to transformational relationships.

We leverage a science-based engine for understanding people as well as systems of ongoing learning + design to create customer-centric business models and experiences.

Product Design

Lifetime value for customers through transformative design.

Brand Tracking

Ongoing systems of learning and action for always-on improvement.

Market + Customer Insights

Investing in deep human understanding to put the customer first.

Experience + Data Platforms

Sophisticated technology designed with beautiful simplicity.

Our Work

Recent market + customer insights projects

RESOURCES

Latest thinking on market + customer insights

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