RESOURCES
Latest thinking on media + GTM
The Future of Customer Centric Marketing
Becoming truly customer centric
is the new imperative. The good
news? Those who step up have the opportunity to get ahead of the competition.
Design a Marketing Localization Strategy in 3 Steps
Brands looking to earn market share in a specific area need to do more than slap a few regional signifiers onto an ad campaign.
How Market Segmentation Can Improve Your Ad Buying Effectiveness
With in-depth market segmentation, you can craft more relevant messaging without being so specific that it comes off creepy.