Product Development Services-DT

Product Development Services

Inspire customers and move markets with human-centric products.

Product Development Services-Mobile

To deliver transformative products and services, brands must understand human needs and behavior, then translate that understanding into features that get the job(s) done. Material’s product development services uncover how to innovate, optimize and scale products and services more effectively than the competition

With a grounding in behavioral science, data science and design, we help build human-centric products and services to meet peoples’ day-to-day needs while embodying brand values and shifts in culture and technology. Our teams specialize in helping brands lasso emerging trends and optimize products, services, portfolios and pricing.

Perspective

How Behavioral Science Insights Can Supercharge Your Product Pricing Decisions

PERSPECTIVE

Client Story

Creating a Powerful Tool for Inclusion, Engagement and Growth at the Presidio

Client Story

Client Story

State Farm: Future Proofing Customer Experience for Insurance Products

Client Story

Perspective

Continuous Cycles of Learning and Making Can Transform Businesses

PERSPECTIVE

Explore Our Product Development Services

Product or Service Innovation

Identify untapped opportunities by examining gaps in offerings and uncovering emergent needs and trends.

Product or Service Optimization

Refine design, features, pricing and portfolio mix using data science.

Pricing Strategy

Optimize pricing strategies through behavioral science and data science, integrating price elasticity and value-based models.

UX Research

Translate user needs, preferences and pain points into product impact with user experience research programs grounded in behavioral science.

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