Touching up and optimizing Sephora’s customer loyalty program.
Consumer insights that influence customer loyalty.
Ever the customer-centric brand, Sephora used qualitative research to understand which aspects of their customer loyalty program were most appealing and which benefits would compel shoppers to spend the extra cash to make it to the next programmatic tier.
Custom, conjoint analysis leads to new loyalty programs.
We designed a custom rewards simulator for Sephora, capable of finding and evaluating every possible rewards combination based on consumer insights and data.
The conjoint analysis of the Sephora Rewards Simulator identified which combinations were most compelling and most cost-effective – for the benefit of both the business and their customers.
The Beautifully Rewarding Result
In addition to earning Sephora a lift in customer spend and loyalty, our analysis of this consumer data and our product design work to create the Sephora Rewards Simulator was so effective that Sephora still uses it to this day to evaluate new ideas for customer loyalty rewards.