2024 Advertising Insights & Tech Trends




Advertising Landscape Shifts:

TikTok Rises, Old Guard Platforms Hold Firm, and AI Looms Large

A new research report on the state of advertising reveals insights based on a national survey of 250 marketing professionals. A fresh outlook on the current and future state of ad targeting, technology and social media considers the expected impact of AI, as well as where agencies and brands are spending in 2024.


More often than not, AI is viewed in a positive light as a transformative force in advertising, but there are still lingering concerns and many unknowns about where its greatest impact will be felt. Many respondents believe the democratization of generative AI stands to reshape the industry forever.


Digital advertising is expected to constitute around two thirds of total ad spend among advertisers. Social media is the most desired allocation of spend for brand-focused advertising, with search engine marketing and social media tied with the lead for performance advertising.


With the end of third-party cookies looming, advertisers believe they are more prepared than previously anticipated. Many are already shifting to embrace first-party customer data strategies; other emerging approaches include contextual and cohort-based targeting, machine-learning systems and CPC/CPA models.

the full report 

Stay ahead of the curve with actionable insights from “The Digital Lead: 2024 Advertising Insights & Tech Trends.” Download your copy today and unlock the future of advertising.

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