2024 Advertising Insights & Tech Trends


The democratization of generative AI is sending shockwaves through the industry. Our polls signal what else is brewing.

From the rise of AI to generational targeting, we combed through the most talked-about trends among advertisers, collating the most common sentiments around their popularity, viability and long-term impact.

When it comes to generational targeting, Millennials and Gen X are the primary focus over Gen Z and Baby Boomers. We also broke down the target demographics to discover where advertisers and marketers are focused and why.

  • Find where engagement numbers are growing
  • Compare successes across agencies and independent advertising professionals
  • Calculate their potential budgetary impact

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Stay ahead of the curve with actionable insights from “The Digital Lead: 2024 Advertising Insights & Tech Trends.” Download your copy today and unlock the future of advertising.

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About Us

NewtonX is the world’s leading B2B market research firm, connecting decision makers with verified expert insights and strengthening their strategies through deep subject matter experience.

Material, a global strategy, insights, marketing and technology firm, turns insights into unparalleled customer experiences by harnessing the powerful combination of data, human psychology and culture.