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2024 Advertising Insights & Tech Trends

Bold 
Predictions

The democratization of generative AI is sending shockwaves through the industry. Our polls signal what else is brewing.

From the rise of AI to generational targeting, we combed through the most talked-about trends among advertisers, collating the most common sentiments around their popularity, viability and long-term impact.

When it comes to generational targeting, Millennials and Gen X are the primary focus over Gen Z and Baby Boomers. We also broke down the target demographics to discover where advertisers and marketers are focused and why.

  • Find where engagement numbers are growing
  • Compare successes across agencies and independent advertising professionals
  • Calculate their potential budgetary impact

A Few Key Takeaways

Material+

Shifting 
Priorities

We uncovered where digital dollars went the farthest, why budgets are growing in 2024 and which ad platforms performed the strongest.
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Material+

The cookie-
free future

See how marketers are shifting their digital philosophies in light of cookie depreciation and new regulations. Many advertisers are shifting to first-party data strategies. See how that will affect marketing budgets, now and in the future.
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Material+

Evolving Social Landscape

Dynamic changes are coming to the social media landscape. Our insights show what those changes will be and why.
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Download the full report 

Stay ahead of the curve with actionable insights from “The Digital Lead: 2024 Advertising Insights & Tech Trends.” Download your copy today and unlock the future of advertising.

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About Us

NewtonX is the world’s leading B2B market research firm, connecting decision makers with verified expert insights and strengthening their strategies through deep subject matter experience.

Material, a global strategy, insights, marketing and technology firm, turns insights into unparalleled customer experiences by harnessing the powerful combination of data, human psychology and culture.