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2024 Advertising Insights & Tech Trends

Shifting 
Priorities

We uncovered where digital dollars went the farthest, why budgets are growing in 2024 and which ad platforms performed the strongest.

Advertising platforms are in a constant state of evolution, providing new ways to engage with audiences. Our study gave brands and agencies the opportunity to share their experiences navigating the digital buying landscape.

After a few lean years, more than half of agencies and advertisers expect their budgets to increase in the next year, with around a third anticipating budget stability. We discovered how much budgets are anticipated to increase and where that spend will be allocated.

  • See where advertisers are allocating their spend and why
  • Get deeper insights into brand- and performance-focused advertising
  • Explore why marketing priorities are shifting and where they’re  focusing  in 2024

A Few Key Takeaways

Material+

Bold 
Predictions

The democratization of GenAI is sending shockwaves through the industry. The future belongs to AI but there’s a great deal of uncertainty about how it will show up and what it means for the advertising and marketing industry. Our results signal what else is brewing.
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Material+

The cookie-
free future

See how marketers are shifting their digital philosophies in light of cookie depreciation and new regulations. Many advertisers are shifting to first-party data strategies. See how that will affect marketing budgets, now and in the future.
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Material+

Evolving Social Landscape

Dynamic changes are coming to the social media landscape. Our insights show what those changes will be and why.
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Download 
the full report 

Stay ahead of the curve with actionable insights from “The Digital Lead: 2024 Advertising Insights & Tech Trends.” Download your copy today and unlock the future of advertising.

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About Us

NewtonX is the world’s leading B2B market research firm, connecting decision makers with verified expert insights and strengthening their strategies through deep subject matter experience.

Material, a global strategy, insights, marketing and technology firm, turns insights into unparalleled customer experiences by harnessing the powerful combination of data, human psychology and culture.