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2024 Advertising Insights & Tech Trends

Evolving Social Landscape

The social media landscape is shifting, and our insights show how advertisers and agencies are adapting their strategies.

Meta continues to lead the social media pack, but for how long? Marketers are doubling down on some channels and all but abandoning others, like X/Twitter. Our research found that Snapchat and Pinterest garner the lowest consideration among the social platforms but may represent untapped opportunity for marketers.

  • Uncover which social platforms are signaling the strongest growth
  • Find out which platforms are preferred by agencies and advertisers and why
  • Find out why TikTok may soon be the platform to beat, yet it faces its own challenges.

A Few Key Takeaways

Material+

Shifting 
Priorities

We uncovered where digital dollars went the farthest, why budgets are growing in 2024 and which ad platforms performed the strongest.
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Bold 
Predictions

The democratization of GenAI is sending shockwaves through the industry. The future belongs to AI but there’s a great deal of uncertainty about how it will show up and what it means for the advertising and marketing industry. Our results signal what else is brewing.
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The cookie-
free future

See how marketers are shifting their digital philosophies in light of cookie depreciation and new regulations. Many advertisers are shifting to first-party data strategies. See how that will affect marketing budgets, now and in the future.
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Stay ahead of the curve with actionable insights from “The Digital Lead: 2024 Advertising Insights & Tech Trends.” Download your copy today and unlock the future of advertising.

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About Us

NewtonX is the world’s leading B2B market research firm, connecting decision makers with verified expert insights and strengthening their strategies through deep subject matter experience.

Material, a global strategy, insights, marketing and technology firm, turns insights into unparalleled customer experiences by harnessing the powerful combination of data, human psychology and culture.