2024 Advertising Insights & Tech Trends

Evolving Social Landscape

The social media landscape is shifting, and our insights show how advertisers and agencies are adapting their strategies.

Meta continues to lead the social media pack, but for how long? Marketers are doubling down on some channels and all but abandoning others, like X/Twitter. Our research found that Snapchat and Pinterest garner the lowest consideration among the social platforms but may represent untapped opportunity for marketers.

  • Uncover which social platforms are signaling the strongest growth
  • Find out which platforms are preferred by agencies and advertisers and why
  • Find out why TikTok may soon be the platform to beat, yet it faces its own challenges.

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NewtonX is the world’s leading B2B market research firm, connecting decision makers with verified expert insights and strengthening their strategies through deep subject matter experience.

Material, a global strategy, insights, marketing and technology firm, turns insights into unparalleled customer experiences by harnessing the powerful combination of data, human psychology and culture.