The real growth for restaurants?

Stop leaving data & margins on the table

Discover an advanced approach to de-emphasize reliance on third-party providers so you can own your data and the relationship with your customer.

Campaign Marketing_QSR_Loyalty_Top

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Over 50% of food and drink app downloads in 2022 were third-party providers, creating urgency to close the gap between restaurant brands and their customers.

While restaurants raise prices to cover the loss of margin to third-party services, and get progressively further away from their customers, there’s a giant opening for competitive disruption.

Material’s high-performance restaurant practice brings extensive experience in strategies for growth and customer retention. We’ve partnered with brands such as Starbucks, Pizza Hut, Chuck E. Cheese, Church’s Texas Chicken, Jamba Juice, Auntie Anne’s, Whataburger, and more to create outstanding results.

Predict and own the evolving needs of your customers.

More than half of all QSR consumers are digitally inclined, making digital transformation more critical than ever.

Staying competitive means owning your customer relationships, leveraging data and technology, and reimagining your loyalty program to create an integrated view of customer lifetime value.

We know why people eat out. Discover new solutions to compete for long-term growth.

An over-reliance on third parties to solve your challenges comes at a very steep cost. Material is uniquely structured to understand customers at deeper levels and get new ideas into the market, faster.

Loyalty Program Design & Strategy

We support brands with an experience-first approach from concept through design, modular build, launch and evolution. Our loyalty strategy revolves around customer-centric experiences to create stronger connections for long-term customer retention.

Program Management & Operations

We bring thorough program management to QSR brands, overseeing tech stacks, complex data systems and business rules, integrating solutions across the commerce and program experience.

Loyalty Analytics & Measurement Services

Using an insights-led approach coupled with activation to unveil new opportunities powered with analytics, we measure how and why people behave and provide prescriptive recommendations backed by predictive analytics and forecasting.

Loyalty Marketing & Design Services

CRM/Messaging services are integrated with our loyalty experiences and supported with strategic, award-winning work across concept creation, product design, content strategy, digital experiences and technology.

Technology Consulting Services

We are platform-agnostic and vet 100+ systems/platforms across data, loyalty, messaging, AI, commerce and mobile to ensure partners fit our clients and their roadmaps.

Customer Data Management Services

We provide complete data management services to understand the full device graph across the loyalty ecosystem. We integrate disconnected databases and crystallize data to gain a single, actionable view of each customer.

We are reshaping the restaurant category.

Long-standing restaurant growth practice that’s helped QSRs generate billions in sales.

Trusted partner with 70+ enterprise brands to earn customer loyalty and maximize ROI.

Proven background engaging millions of loyalty members to generate app downloads, reverse declining sales.

Innovative service provider for award-winning strategies and solutions.

Industry leader in customer insights and market research.

See the success we’ve created.

We’ve helped restaurant brands reach hundreds of millions of customers and generate billions in sales.

We helped a beloved Texas QSR brand revise its loyalty strategy and maximize the ROI of their investment in marketing technology to engage millions of loyalty members through personalized journey messaging, gamification and mobile activation. READ MORE

We worked with a national convenience retailer to enable customers to register, earn and redeem loyalty rewards, points and coupons however they wanted – from any device – generating 35MM+ customer downloads in the first few months. READ MORE

We helped one of the largest pizza brands in the world transition millions of email subscribers to a new loyally program in six months, integrating legacy technology to meet the needs of franchisees and reversing six straight quarters of sales decline in the first quarter of launch. READ MORE

We worked with Chuck E. Cheese to revamp its birthday booking experience, and aligned their client loyalty and marketing strategies, leading to outstanding increases across-the-board.

We helped a beloved fried chicken brand modernize its online presence while maintaining its Texas roots, leveraging data and insights to drive program effectiveness, ROI, and optimization opportunities.

We helped evolve a major grocery chain’s existing loyalty program to maximize on omnichannel investment without losing the successful mechanics of the existing program, generating over 3M app downloads and leading to loyalty incremental sales at 134% of annual goal.

Transformational customer relationships at the intersection of insights, design and technology.

Material is a global strategy partner that combines deep human insights with modern technology – a proprietary science + systems approach that speeds engagement and growth for the world’s most recognizable brands and innovative companies. We design + build customer-centric business models and experiences to create transformative relationships between businesses and the people they serve.

Partners we work with.

Let’s talk.

Discover an advanced approach to de-emphasize reliance on third-party providers so you can own your data and the relationship with your customer.

* Indicates required field

Campaign Marketing_QSR_Loyalty_Bottom

"*" indicates required fields

The real growth for restaurants?

Stop leaving data & margins on the table

Discover an advanced approach to de-emphasize reliance on third-party providers so you can own your data and the relationship with your customer.

Campaign Marketing_QSR_Loyalty_Top

Over 50% of food and drink app downloads in 2022 were third-party providers, creating urgency to close the gap between restaurant brands and their customers.

Predict and own the evolving needs of your customers.

We know why people eat out. Discover new solutions to compete for long-term growth.

Loyalty Program Design & Strategy

Program Management & Operations

Loyalty Analytics & Measurement Services

Loyalty Marketing & Design Services

Technology Consulting Services

Customer Data Management Services

We are reshaping the restaurant category.

Long-standing restaurant growth practice that’s helped QSRs generate billions in sales. Trusted partner with 70+ enterprise brands to earn customer loyalty and maximize ROI.

Proven background engaging millions of loyalty members to generate app downloads, reverse declining sales. Innovative service provider for award-winning strategies and solutions. Industry leader in customer insights and market research.

See the success we’ve created.

Transformational customer relationships at the intersection of insights, design and technology.

Partners we work with.

Let’s talk.

Campaign Marketing_QSR_Loyalty_Bottom

Long-standing restaurant growth practice that’s helped QSRs generate billions in sales.

Trusted partner with 70+ enterprise brands to earn customer loyalty and maximize ROI.

Proven background engaging millions of loyalty members to generate app downloads, reverse declining sales.

Innovative service provider for award-winning strategies and solutions.

Industry leader in customer insights and market research.