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PERSPECTIVE

09.07.2024

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How to Protect Customer Data and Still Deliver Personalized Experiences

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08.28.2024

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Challenges and Solutions in D2C eCommerce

PERSPECTIVE

08.28.2024

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One Segmentation to Rule Them All? The Benefits of Having a Segmentation Portfolio

PERSPECTIVE

08.15.2024

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Make Customer Retention Your Brand’s Superpower

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08.14.2024

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Four Reasons Segmentations Fail—and How to Avoid Them

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08.10.2024

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To Grow Your Brand’s Share of Life, Focus on Building Two Kinds of Relevance

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08.05.2024

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10 Reasons to Choose a Headless Content Management System

PERSPECTIVE

07.25.2024

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What Does Google’s Cookie Reversal Mean for Advertisers, Users and the Future of Digital Experiences?

PERSPECTIVE

07.24.2024

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10 Ways to Optimize Your Cloud ROI

PERSPECTIVE

07.23.2024

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The Great Re-Bundling: How to Embed Customer Centricity into your Bundling Strategy

PERSPECTIVE

07.22.2024

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Streamlining Your CMS Journey: Our 7-Step Strategy for Brightspot Migration

PERSPECTIVE

07.22.2024

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How Psychographic Market Segmentation Improves Targeting and Personalization

PERSPECTIVE

07.15.2024

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How to Understand and Optimize Your Customers’ Path to Purchase

PERSPECTIVE

07.14.2024

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Customer Experience Journey Mapping: Why Your Business Needs It

PERSPECTIVE

07.12.2024

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Digital Transformation in Customer Experience: What It Really Means

PERSPECTIVE

07.09.2024

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CMS Demystified: Understanding Components, Types and Selection Criteria

PERSPECTIVE

06.20.2024

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How Brands Can Use Value to Build Deeper Customer Connections and Drive Lasting Loyalty

PERSPECTIVE

06.15.2024

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Making Demographic Market Segmentation Work for You

PERSPECTIVE

06.13.2024

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Brand Tracking for Startups

PERSPECTIVE

06.06.2024

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The Evolving Social Landscape: New Research Reveals Shifting Trends in Usage, Sentiment and Strategy

PERSPECTIVE

06.05.2024

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How Businesses Can Separate AI Hype from Practical Impact and Value

PERSPECTIVE

06.04.2024

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Unlocking the Hidden Value of Your Customer Data

PERSPECTIVE

06.04.2024

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From Data to Decisions: How a Data Maturity Assessment Can Shape Your Data-Driven Future

PERSPECTIVE

06.04.2024

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Why Data Transformation Needs a Baseline

PERSPECTIVE

05.22.2024

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Customer Experience Transformation Strategy: A Key to Profitable Growth

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05.22.2024

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How Quantitative Market Research Can Drive Business Growth

PERSPECTIVE

05.14.2024

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The AI Revolution in Retail: Elevating Tomorrow’s Customer Experiences

PERSPECTIVE

05.09.2024

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Why You Should Revisit Your Shopper Journey (And How To Do It Right)

PERSPECTIVE

05.06.2024

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Why One-Size-Fits-All Booking Flows Don’t Work

PERSPECTIVE

05.06.2024

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Empowering UX Researchers: Balancing Independence with Stakeholder Engagement