Article Archives - Page 3 of 9 - Material

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12.06.2024

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The Importance of Brand Advocacy and How to Measure It Well

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12.04.2024

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Sustainable Product Design: What It Is and Why It Matters

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11.25.2024

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Brand Monitoring: What It Is and Why It’s Important

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11.24.2024

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The Role of AI in Personalizing Content Experiences

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11.22.2024

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Composable MarTech Meets Cloud: Redefining Agile and Scalable Customer Experiences

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11.20.2024

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Introducing Material Spotlight: Agile Insights for an Evolving Business Landscape

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11.17.2024

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How to Build Loyalty for Brands, According to Behavioral Science

PERSPECTIVE

11.14.2024

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Unlocking the Power of AI in Customer Data Platforms

PERSPECTIVE

11.14.2024

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To Grow Customer Loyalty, Embrace the Power of Habit

PERSPECTIVE

11.13.2024

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Why Customer Segmentation Is Vital for Personalization and Brand Loyalty

PERSPECTIVE

11.07.2024

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Database Scoring for Market Segmentation: The Key to Personalization

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11.07.2024

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How Material + Braze Build Seamless Customer Journeys

PERSPECTIVE

11.06.2024

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Brand Strategy: How to Develop a Brand Activation Plan

PERSPECTIVE

11.05.2024

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Experience Innovation: Building a Consumer-Centric Ecosystem

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11.05.2024

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Overcoming Survey Fatigue: How to Be Smarter and More Effective in Gathering Customer Feedback

PERSPECTIVE

10.31.2024

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How to Choose the Best Approach for Modeling Your Customers’ Path to Purchase

PERSPECTIVE

10.31.2024

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Managing Change in Brand Tracking Studies for Trendability and Relevance

PERSPECTIVE

10.28.2024

Perspective Main Image – Unlocking Personalized – 1

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How to Create Personalized Customer Experiences: Best Practices and Real-World Results

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10.28.2024

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Digital Customer Experience Strategy: Why and How to Create One

PERSPECTIVE

10.24.2024

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What Brands Need to Know About the Power of Memory

PERSPECTIVE

10.24.2024

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Brand Identity Systems: So Much More Than Visuals

PERSPECTIVE

10.17.2024

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A Better Brand Health Tracker: 3 Ways Your Tracking System Can Do More for Your Brand

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10.17.2024

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Decoding Motivation, a Complex Force Behind Consumer Decisions

PERSPECTIVE

10.09.2024

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Why Behavioral Segmentation Is Critical to Business Success

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10.08.2024

Customer Journey Stages

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How Behavioral Science Optimizes Customer Journey Stages

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10.07.2024

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CDP 101: Understanding Customer Data Platforms

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10.03.2024

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The Science of Implicit Responses: Feelings First, Thoughts Later

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09.28.2024

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Operational Efficiency and Scalability: Growing Global Franchises with a Robust Tech Stack

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09.28.2024

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Why Wearable Design Requires Special Attention

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09.23.2024

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Data Lake Implementation — Expected Stages and Key Considerations