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  • SERVICES
        • STRATEGY + INSIGHTS
          • Customer + Consumer Insights
          • Market Strategy
          • Data, Analytics + AI
          • Brand Measurement
        • MARKETING SERVICES
          • Brand Strategy
          • Marketing + Channel Strategy
          • Content + Creative
          • Loyalty
        • EXPERIENCE INNOVATION
          • Brand Design
          • Product + Experience Design
          • Industrial Design
          • Product + Platform Engineering
          • Omnichannel Experience
  • PERSPECTIVES
  • CLIENT STORIES
  • ABOUT US

PERSPECTIVE

11.23.2023

6 Key Elements of Brand Tracking Success
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e-book: 6 Key Elements of Brand Tracking Success

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11.21.2023

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Fundraising in a Divided America: A New Nationwide Nonprofit Donor Segmentation

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11.13.2023

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For Businesses to Thrive in Challenging Times, They Must Account for the Complexities of Human Behavior

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08.24.2023

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How to Avoid Common CDP Pitfalls and Improve Outcomes

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08.23.2023

How Brands Can Navigate an AI-Enabled Marketplace
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How Brands Can Navigate an AI-Enabled Marketplace

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08.21.2023

Your Brand Tracking Data May Be a Mess
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Your Brand Tracking Data May Be a Mess

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PERSPECTIVE

08.19.2023

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9 Traits of Winning Global Segmentations

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08.14.2023

Your Loyalty Program Is Broken — Here’s How To Fix It
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Your Loyalty Program Is Broken — Here’s How To Fix It

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PERSPECTIVE

08.14.2023

You’ve Written a Diversity Statement. Now What?
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You’ve Written a Diversity Statement. Now What?

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PERSPECTIVE

08.14.2023

Youre Not as Customer Centric as You Think — 4 Actions to Take Right Now
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You’re Not as Customer Centric as You Think — 4 Actions to Take Right Now

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PERSPECTIVE

08.14.2023

Why Understanding Consumer Psychology Is So Important
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Why Understanding Consumer Psychology Is So Important

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PERSPECTIVE

08.14.2023

Why the Travel Industry Must Embrace New Habit Formation
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Why the Travel Industry Must Embrace New Habit Formation

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PERSPECTIVE

08.14.2023

Why Market Segmentation Needs to be Part of Your Brand Tracking Program
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Why Market Segmentation Needs to be Part of Your Brand Tracking Program

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PERSPECTIVE

08.14.2023

Why Habit Formation Research Should Guide Your Brand Strategy
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Why Habit Formation Research Should Guide Your Brand Strategy

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PERSPECTIVE

08.14.2023

Why Brand Fandom Matters 5 Secrets To Drive Customer Loyalty and Retention
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Why Brand Fandom Matters- 5 Secrets To Drive Customer Loyalty & Retention

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PERSPECTIVE

08.14.2023

Why Are You Scared of Influencer Marketing?
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Why Are You Scared of Influencer Marketing?

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PERSPECTIVE

08.14.2023

Want To Recession-Proof Your Business_ Invest In Your Brand Ecosystem
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Want To Recession-Proof Your Business? Invest In Your Brand Ecosystem

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PERSPECTIVE

08.14.2023

Walmart Embraced Irrationality And Won—Heres What CX Innovators Can Learn From Its Success
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Walmart Embraced Irrationality And Won—Here’s What CX Innovators Can Learn From Its Success

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PERSPECTIVE

08.14.2023

These Are The Top 3 Threats To High Fidelity Brand-Consumer Relationships
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These Are The Top 3 Threats To High Fidelity Brand-Consumer Relationships

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PERSPECTIVE

08.14.2023

The Psychology of Statistics – Surveying With Confidence
PERSPECTIVE

The Psychology of Statistics – Surveying With Confidence

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PERSPECTIVE

08.14.2023

The New Value Menu—Why Recession-Proofing QSR Must Go Beyond Low Cost
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The New “Value Menu” — Why Recession-Proofing QSR Must Go Beyond Low Cost

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PERSPECTIVE

08.14.2023

The Beauty Of Insights – Leveraging Habit Formation Research To Fuel Business Impact
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The Beauty Of Insights – Leveraging Habit Formation Research To Fuel Business Impact

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PERSPECTIVE

08.14.2023

Stop Trying To Create Loyalty, Start Creating Habits
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Stop Trying To Create Loyalty, Start Creating Habits

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PERSPECTIVE

08.14.2023

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Improve Customer Experience with CX Optimization Strategies

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PERSPECTIVE

08.14.2023

Moments of Receptivity: How To Fuse Behavioral Science With Your Media Strategy To Maximize Impact
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Moments of Receptivity: How To Fuse Behavioral Science With Your Media Strategy To Maximize Impact

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PERSPECTIVE

08.14.2023

Mastering Jobs To Be Done – A Customer Segmentation Framework
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Mastering Jobs To Be Done – A Customer Segmentation Framework

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08.14.2023

Human Insights, Brand Fidelity™ & The Key to True Loyalty: The 2021 Forrester Wave™ Report
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Human Insights, Brand Fidelity™ & The Key to True Loyalty: The 2021 Forrester Wave™ Report

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PERSPECTIVE

08.14.2023

How to Write A Great RFP
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How to Write A Great RFP

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08.14.2023

How To Maximize Your Online Community Engagement
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How To Maximize Your Online Community Engagement

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08.14.2023

How To Define Your Brand Values – 5 Tips For Success
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How To Define Your Brand Values – 5 Tips For Success

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