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Charles Ellis

SVP, Marketing Science​

Charles has 25 years of experience in marketing research and public opinion. Trained as a political scientist, he holds degrees from the University of Colorado, University of Florida, and Ohio State University and provided public opinion research and strategic consulting to political candidates and public interest groups. Before joining Material, Charles led marketing science teams at Ipsos and MAi Research, LLC. He is an industry recognized expert in brand equity measurement, serving as the global technical and analytic lead for P&G’s brand equity measurement system while at Ipsos. He conducted research on topics ranging from consumer targeting to new product development, pricing, brand architecture & stretch, and equity assessments. His experiences include Health Care, Finance, and Durables, but his wheelhouse is Consumer Packaged Goods. His current work focuses on network models, equity diffusion models, and analyzing time series of marketing data.​

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