Enterprise + Consumer Technology

Technology brands that earn behavioral relevance outperform those competing on features alone. Material brings human understanding to technical innovation to make that advantage real.

Building Connection in the Age of AI

To break free from the hype cycle, AI brands must move beyond pure functional utility.

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People Don’t Adopt Tools. They Adopt Habits.

To drive adoption of new technology tools, features and products, brands must design for habit formation.

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What Users Actually Want from AI

The most powerful tech features are rarely the ones that get used the most.

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Explore Our Technology Perspectives

From enterprise software to consumer tech, brands win when they move beyond functionality to connect deeply with users’ human needs, habits and identities. Material brings decades of proven expertise in behavioral science, brand strategy and experience design to help global giants and rising disruptors scale sustainably, earn relevance and stay indispensable.

An Era of AI Realignment

The technology landscape is confronting structural disruptions: the tactical deployment of generative AI, the failure of legacy systems and a rapidly evolving framework around data governance and user privacy mandates.

As access and productivity spike, brands must differentiate with deeper meaning and human connections built on behavioral science.

Navigating today’s tech market requires a deep understanding of human behavior and a sharp view of technological innovation.

Because Material works directly with the companies building AI infrastructure and the businesses integrating it, we possess an unmatched, multifaceted view of the market.

We put this expertise to work for global tech brands, allowing them to bridge the gap between raw capability and long-term, customer-centric growth.

How We Help Technology Enterprises

Bridge Human Need and Business Performance

Ground investments and innovation in real human behavior and uncover what drives decisions, adoption and growth.

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Design Products + Experiences that Strengthen Connections

Across desktop, mobile and emerging interfaces, create experiences grounded in data and shaped by human understanding.

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Shape Consumers’ Habits Around Technology

Use behavioral science to design rollouts that move users from first try to daily reliance.

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Build Loyalty Beyond Feature Sets

As capabilities converge and tools become interchangeable, earn loyalty that survives the next release.

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Understand and Respond to Market Signals

Build systems of learning and action to surface vulnerabilities and seize opportunities in a fast-evolving consumer and regulatory landscape.

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Perspective

The AI Identity Crisis: Protecting Brand Identity in the Age of AI

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Perspective

AI Has Redefined Brand Relationships. Your Brand Tracking Must Evolve Too

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Case Study

Helping Microsoft Speak Human when AI Conversations Turned Technical

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Case Study

Empowering a Global Consumer Tech Leader to Break Away from the Pack in the AI Race

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Talk to Our Technology Team

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Technology evolves fast. Humans don’t. We have over 100 heuristics. We revert to emotional habit loops and tribal instincts. Whether in consumer or enterprise contexts, technology brands that respond to these human realities will create far more value — for people, for society and for themselves.”

Jeremy Sack, President, Insights