Consumer Products

In a marketplace defined by near-infinite customer choice, we help brands make intelligent decisions that drive innovation and growth across portfolios and product lifecycles.

The Many Minds of Gen Z

Gen Z used to be viewed monolithically. Material’s research shows they actually shift among four distinct purchase mindsets.

Learn More

Consumers Under Pressure

Economic pressure is changing what consumers value, what they buy and what they choose to go without.

Explore Our Research

Shaping Omnichannel Shopping Journeys

In the era of connected shoppers, journeys should be shaped, not just tracked.

Get Our Perspective

Explore Our Perspectives

Material brings fifty years of experience to consumer brands’ biggest challenges, from the shifting dynamics of the shopping aisle to fragmenting consumer loyalty. Our interconnected insights, growth strategy and design capabilities are uniquely built to shape and optimize CPG strategy — helping leading consumer brands innovate, drive demand and increase customer lifetime value, even as purchase behaviors shift.

Price-Led Growth Has Hit Its Ceiling

For years, growth in the consumer goods category was driven by price increases instead of volume, but consumers have hit a breaking point.

The new imperative for sustainable growth depends on bold product innovation and disciplined portfolio optimization. To stay competitive, consumer brands must directly connect with evolving consumer preferences and changing perceptions of value.

In an environment where shoppers are actively reconsidering longstanding purchase habits, brands must innovate and adapt to build deeper, more durable customer relationships.

Material is the growth intelligence partner for consumer brands. We align behavioral science, product innovation strategy and modern technology to help brands decode human intent, optimize portfolios and win market share.

How We Help Consumer Brands

Bridge the Gap Between Data and Human Intent

Understand why consumers choose your brand, what keeps them coming back and how to engineer more of those moments.

Learn More

Innovate Alongside Customer Habits

Create innovative products, packaging, retail setups and digital experiences that seamlessly embed your brand into shoppers’ daily lives.

Learn More

Build Loyalty That Outlasts the Transaction

Move beyond continuous discounting to build deep connections that turn casual shoppers into lifetime brand advocates.

Learn More

Grow with Transformative Intelligence + Technology

Escape entrenched thinking and institutional assumptions with a suite of market strategy solutions that empower brands to innovate and earn market share.

Learn More

Make Sense of Your Customer Data

Translate first-party data into competitive advantage through AI-powered analytics that fuel growth decisions.

Learn More

Craft Brands That Evolve with Your Consumers

Tap into cultural conversations, track shifts in behavior and design brands in dialogue with your customers and culture.

Learn More

Perspective

Gen Z: Fractured, Fluid and Flexible

Learn More

Perspective

Escaping the Program Trap: How to Build Brand Loyalty That Lasts

Learn More

Case Study

Liquid Death: Bringing Segmentation to Life to Fuel Growth

Learn More

Case Study

Target: Unlocking Human Insights to Deepen Customer Connections

Learn More

Talk to Our Consumer Products Team

Contact

When consumers redefine what value means to them, brands must redefine how they show up. By bridging data with behavioral insights, CPG brands can move past transactional relationships and build products that genuinely matter in people’s lives.”

Marisa McMahon – SVP, Consumer Portfolio Lead