James Lanyon

EVP, Strategy + Innovation

James is an entrepreneurial digital, innovation and marketing leader with deep experience driving business development and translating customer insights into actionable customer experience plans for Fortune 500 brands.

James works with clients to identify strategy and innovation opportunities that drive business and customer experience. He also serves as an internal consultant across Material clients as an expert on emerging technologies and customer-engagement best practices.

James began his career in government and public policy for a presidential campaign and as a legislative associate for the National Association of Manufacturers. In 2001, he joined National Instruments’ communications team before moving to Cohn & Wolfe, overseeing marketing communications planning for e-commerce, software and semiconductor clients. He also served as SVP for Insights and Research at Austin-based Sanders\Wingo.

James Lanyon

EVP, Strategy + Innovation

Content by this Author

Building True Loyalty from the Inside Out: The Role of Behavioral Science in Customer Retention

Escaping the Program Trap: How to Build Brand Loyalty That Lasts

Become a Retention Engine: Introducing Material’s True Loyalty

POV: Where Is The New Growth For Restaurants? Your 6-Step Strategy