Kaitlin McMenemon-Taraby

VP, Client Partner

Kaitlin is a strategist and client leader fascinated by the intersection of human behavior, design and growth.

She has built her career around understanding why people do what they do—and helping organizations translate that understanding into smarter decisions, stronger ideas and new opportunities. Her strength lies in tackling messy, ambiguous challenges: identifying the right problem to solve, connecting perspectives across disciplines and helping teams turn insight into ideas that can actually live in the world.

Kaitlin has led work across more than 20 countries and a wide range of industries, bringing a broad perspective to how brands understand their consumers, innovate and grow.

Content by this Author

Why Gen Z Demands More from the Alcohol Category

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