We streamlined the brand’s strategy from product development to customer service. When Dollar Shave’s continued growth led to a major opportunity — the brand’s first Super Bowl ad — we tested four of its ads and three competitive ads to gauge performance against each other and historically strong Super Bowl ads. Dollar Shave incorporated respondents’ feedback to develop a new point of view that struck the perfect tone. The chosen ad was a hit — and later that year, Unilever acquired Dollar Shave for $1 billion. We’re happy we helped this disruptor brand succeed in its mission of helping guys take good care of themselves at an affordable price.