Media & GTM Archives - Material

Results for "media-gtm"

SERVICES

Media Planning & Buying Services

SERVICES

Advertising and Communications

PERSPECTIVE

03.05.2025

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PERSPECTIVE

Why AI Agents Are Now Integral to Marketing

SERVICES

Marketing + Channel Strategy

PERSPECTIVE

10.17.2024

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PERSPECTIVE

A Better Brand Health Tracker: 3 Ways Your Tracking System Can Do More for Your Brand

PERSPECTIVE

07.25.2024

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PERSPECTIVE

What Does Google’s Cookie Reversal Mean for Advertisers, Users and the Future of Digital Experiences?

CASE STUDY

05.06.2024

CASE STUDY

Beyond Boxes: Helping PODS Move Up in the Moving and Storage Industry

NEWS

04.26.2024

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NEWS

New Research from Material and NewtonX Reveals Shifts in Digital Ad Spending and Social Media Strategies

PERSPECTIVE

04.24.2024

PERSPECTIVE

What to Expect as GenAI comes to Google Search

CASE STUDY

02.06.2024

CASE STUDY

Creating Hyper-Targeted Campaigns for a Facility Services Leader

CASE STUDY

02.02.2024

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CASE STUDY

Reintroducing a Brand for People of all Ages Who Want to be a Kid

PERSPECTIVE

11.13.2022

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PERSPECTIVE

Ad Effectiveness: A Glossary of Important Terms

PERSPECTIVE

11.13.2022

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PERSPECTIVE

Ad Testing: A Glossary of Important Terms

PERSPECTIVE

11.13.2022

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PERSPECTIVE

Ad Targeting: A Glossary of Important Advertising Terms