2026 Entertainment Trends Webinar: Audience Behavior, Industry Shifts and Economic Uncertainty

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The ways people find, engage with and pay for entertainment is fundamentally changing. Shifting trust dynamics, AI-mediated search and often paradoxical audience behaviors are complicating legacy growth playbooks.

In this recorded session, Material’s Amy Castillo sits down with Vera Chien, Executive Director of Global Corporate Strategy & Insights at Warner Bros. Discovery, to discuss the consumer shifts and economic forces behind the industry headlines. Drawing on insights from Material’s 2026 Media and Entertainment Trends Report, they break down how subscription fatigue, economic uncertainty and changing consumer habits are impacting the market — and what entertainment brands can do to adapt.

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