Marketing to Multiple Stakeholders in Construction

What opportunities are construction brands missing by marketing to single buyers? 

Research shows that organizations focused on multiple stakeholders achieved 4% higher returns and 1.5% greater sales growth than single-focus competitors. By engaging every member of the buying committee upfront, companies also reduced deal friction and closed deals up to 50% faster. 

In complex B2B markets, the strongest opportunities are rarely won by persuading one person. They are won by building confidence across the entire decision-making network.  

This e-book explores the benefits of multi-stakeholder marketing and outlines ways construction companies can engage with a full spectrum of buyers to unlock opportunities and drive growth. 

What You’ll Learn

• The five core components of a stakeholder-centered marketing strategy 

• The value of behavioral and contextual factors in marketing segmentation 

• How a unified customer view can reveal actionable intelligence about all stakeholders across construction sales cycles