Helping the Business School for the World Attract Top Talent

INSEAD

Helping the Business School for the World Attract Top Talent

Challenge

INSEAD, a leading international graduate business school, has locations in France, Singapore, Abu Dhabi and San Francisco and faculty that hail from more than 40 countries. In addition to its doctoral programs, INSEAD trains more than 10,000 business leaders each year in its executive education programs. INSEAD’s goal was to improve the editorial experience for its website’s CMS, optimize workflows for content editors and marketers, strengthen brand identity across multiple platforms, facilitate the search process for prospective students and improve overall website functionality and user engagement.

Approach

Migrated CMS implementation from legacy environment to a Drupal-based platform without disrupting content or website performance
Utilized Acquia Cloud to host multiple sites
Built a component library with 100+ reusable components
Developed personalized journeys for prospective students through advanced program search
Enabled marketing automation by integrating Eloqua forms into Drupal, reducing developer dependency and empowering marketers to easily manage forms
Streamlined efficiency by consolidating 250 program-specific forms into 30 versatile forms optimized for use across multiple programs
Implemented Teaulim customer data platform (CDP)
Integrated the platform with third-party platforms like Salesforce, Magento, Blackthorn, Kaltura, AKDMIA, Eventbrite and Qualtrics

Outcomes

The migration to the Drupal platform helped INSEAD reach the world’s brightest students faster and enabled prospects to quickly locate and apply to the appropriate program. Content templates and customizable layouts streamlined editorial workflows and reduced dependence on developers, ultimately facilitating more efficient publishing timelines. Our work improved SEO and met KPI performance traffic and conversion benchmarks, strengthened brand identity across sites and reduced maintenance costs.

We’re proud to have helped INSEAD fulfill its mission of creating the next generation of global business leaders.

INSEAD