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  • SERVICES
        • STRATEGY + INSIGHTS
          • Customer + Consumer Insights
          • Market Strategy
          • Data, Analytics + AI
          • Brand Measurement
        • MARKETING SERVICES
          • Brand Strategy
          • Marketing + Channel Strategy
          • Content + Creative
          • Loyalty
        • EXPERIENCE INNOVATION
          • Brand Design
          • Product + Experience Design
          • Industrial Design
          • Product + Platform Engineering
          • Omnichannel Experience
  • PERSPECTIVES
  • CLIENT STORIES
  • ABOUT US

Results for "market-customer-insights"

PERSPECTIVE

11.17.2024

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PERSPECTIVE

How to Build Loyalty for Brands, According to Behavioral Science

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PERSPECTIVE

11.14.2024

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PERSPECTIVE

To Grow Customer Loyalty, Embrace the Power of Habit

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PERSPECTIVE

11.13.2024

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PERSPECTIVE

Why Customer Segmentation Is Vital for Personalization and Brand Loyalty

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PERSPECTIVE

11.07.2024

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PERSPECTIVE

Database Scoring for Market Segmentation: The Key to Personalization

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PERSPECTIVE

11.06.2024

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PERSPECTIVE

Brand Strategy: How to Develop a Brand Activation Plan

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PERSPECTIVE

11.05.2024

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PERSPECTIVE

Experience Innovation: Building a Consumer-Centric Ecosystem

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PERSPECTIVE

10.31.2024

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PERSPECTIVE

How to Choose the Best Approach for Modeling Your Customers’ Path to Purchase

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PERSPECTIVE

10.17.2024

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PERSPECTIVE

Decoding Motivation, a Complex Force Behind Consumer Decisions

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PERSPECTIVE

09.26.2024

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PERSPECTIVE

6 Behavioral Science Principles for Deeper Human Insights

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PERSPECTIVE

09.16.2024

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PERSPECTIVE

The Fastest Growing Demographic Segment in Consumer Tech is Not What You Think

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PERSPECTIVE

08.15.2024

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PERSPECTIVE

Make Customer Retention Your Brand’s Superpower

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PERSPECTIVE

08.10.2024

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PERSPECTIVE

To Grow Your Brand’s Share of Life, Focus on Building Two Kinds of Relevance

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PERSPECTIVE

07.24.2024

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PERSPECTIVE

How to Build a Modern Insights RFP that Sets the Stage for Business Impact

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PERSPECTIVE

07.15.2024

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PERSPECTIVE

How to Understand and Optimize Your Customers’ Path to Purchase

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PERSPECTIVE

06.13.2024

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PERSPECTIVE

Brand Tracking for Startups

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NEWS

06.12.2024

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NEWS

Material Celebrates Client Honorees in the 2024 Loyalty360 Awards Competition, Presented at Loyalty Expo

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CASE STUDY

06.04.2024

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CASE STUDY

Partnering with Expedia Group to Make Travel More Inclusive and Accessible

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PERSPECTIVE

05.22.2024

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PERSPECTIVE

Customer Experience Transformation Strategy: A Key to Profitable Growth

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PERSPECTIVE

05.22.2024

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PERSPECTIVE

How Quantitative Market Research Can Drive Business Growth

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PERSPECTIVE

04.25.2024

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PERSPECTIVE

Why Customer Insights and Analytics Matter

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CASE STUDY

02.27.2024

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CASE STUDY

Transitioning to a Customer-Centric Digital Experience

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CASE STUDY

02.27.2024

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CASE STUDY

Paving the Road to a Smoother Online Experience for a Tire Retailer

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PERSPECTIVE

02.21.2024

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PERSPECTIVE

How to Leverage Segmentation to Fuel Both Strategy and Activations that Drive Results

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PERSPECTIVE

02.13.2024

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PERSPECTIVE

When to Retire, Refresh or Retain your Market Segmentation

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CASE STUDY

12.13.2023

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CASE STUDY

Helping a Burger Brand Revamp Online Ordering

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PERSPECTIVE

11.21.2023

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PERSPECTIVE

Fundraising in a Divided America: A New Nationwide Nonprofit Donor Segmentation

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PERSPECTIVE

11.14.2023

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PERSPECTIVE

Consumer Market Research vs. Customer Insights: The Benefits of Both

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PERSPECTIVE

10.31.2023

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PERSPECTIVE

What is Implicit Identity Mapping® and How Does it Measure Customer Loyalty?

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PERSPECTIVE

09.26.2023

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PERSPECTIVE

What Are Consumer Insights, Exactly?

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CASE STUDY

08.23.2023

Designing a Cutting-Edge Growth Strategy for Dollar Shave Club
CASE STUDY

Designing a Cutting-Edge Growth Strategy for Dollar Shave Club 

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