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  • SERVICES
        • STRATEGY + INSIGHTS
          • Customer + Consumer Insights
          • Market Strategy
          • Data, Analytics + AI
          • Brand Measurement
        • MARKETING SERVICES
          • Brand Strategy
          • Marketing + Channel Strategy
          • Content + Creative
          • Loyalty
        • EXPERIENCE INNOVATION
          • Brand Design
          • Product + Experience Design
          • Industrial Design
          • Product + Platform Engineering
          • Omnichannel Experience
  • PERSPECTIVES
  • CLIENT STORIES
  • ABOUT US

Results for "market-customer-insights"

PERSPECTIVE

02.21.2024

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PERSPECTIVE

How to Leverage Segmentation to Fuel Both Strategy and Activations that Drive Results

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PERSPECTIVE

02.13.2024

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PERSPECTIVE

When to Retire, Refresh or Retain your Market Segmentation

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CASE STUDY

12.13.2023

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CASE STUDY

Helping a Burger Brand Revamp Online Ordering

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PERSPECTIVE

11.21.2023

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PERSPECTIVE

Fundraising in a Divided America: A New Nationwide Nonprofit Donor Segmentation

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PERSPECTIVE

11.14.2023

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PERSPECTIVE

Consumer Market Research vs. Customer Insights: The Benefits of Both

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PERSPECTIVE

10.31.2023

Perspective Main Image 96
PERSPECTIVE

What is Implicit Identity Mapping® and How Does it Measure Customer Loyalty?

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PERSPECTIVE

09.26.2023

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PERSPECTIVE

What Are Consumer Insights, Exactly?

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CASE STUDY

08.23.2023

Designing a Cutting-Edge Growth Strategy for Dollar Shave Club
CASE STUDY

Designing a Cutting-Edge Growth Strategy for Dollar Shave Club 

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CASE STUDY

08.23.2023

Helping Target Design for the Future
CASE STUDY

Helping Target Design for the Future

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PERSPECTIVE

08.19.2023

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PERSPECTIVE

9 Traits of Winning Global Segmentations

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NEWS

08.18.2023

TikTok Shares New Insights into How Users Respond to Promotions in the App
NEWS

TikTok Shares New Insights into How Users Respond to Promotions in the App

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NEWS

08.18.2023

TikTok launches new ad solutions with smarter targeting and amplified product discovery
NEWS

TikTok launches new ad solutions with smarter targeting and amplified product discovery

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NEWS

08.18.2023

Inspiring Motivation During The Great Resignation – Three Steps To Finding And Keeping Talent
NEWS

Inspiring Motivation During The Great Resignation – Three Steps To Finding And Keeping Talent

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PERSPECTIVE

08.14.2023

You’ve Written a Diversity Statement. Now What?
PERSPECTIVE

You’ve Written a Diversity Statement. Now What?

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PERSPECTIVE

08.14.2023

Youre Not as Customer Centric as You Think — 4 Actions to Take Right Now
PERSPECTIVE

You’re Not as Customer Centric as You Think — 4 Actions to Take Right Now

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PERSPECTIVE

08.14.2023

Why Understanding Consumer Psychology Is So Important
PERSPECTIVE

Why Understanding Consumer Psychology Is So Important

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PERSPECTIVE

08.14.2023

Why the Travel Industry Must Embrace New Habit Formation
PERSPECTIVE

Why the Travel Industry Must Embrace New Habit Formation

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PERSPECTIVE

08.14.2023

Why Market Segmentation Needs to be Part of Your Brand Tracking Program
PERSPECTIVE

Why Market Segmentation Needs to be Part of Your Brand Tracking Program

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PERSPECTIVE

08.14.2023

Why Habit Formation Research Should Guide Your Brand Strategy
PERSPECTIVE

Why Habit Formation Research Should Guide Your Brand Strategy

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PERSPECTIVE

08.14.2023

The Beauty Of Insights – Leveraging Habit Formation Research To Fuel Business Impact
PERSPECTIVE

The Beauty Of Insights – Leveraging Habit Formation Research To Fuel Business Impact

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PERSPECTIVE

08.14.2023

Moments of Receptivity: How To Fuse Behavioral Science With Your Media Strategy To Maximize Impact
PERSPECTIVE

Moments of Receptivity: How To Fuse Behavioral Science With Your Media Strategy To Maximize Impact

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PERSPECTIVE

08.14.2023

Mastering Jobs To Be Done – A Customer Segmentation Framework
PERSPECTIVE

Mastering Jobs To Be Done – A Customer Segmentation Framework

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PERSPECTIVE

08.14.2023

How To Maximize Your Online Community Engagement
PERSPECTIVE

How To Maximize Your Online Community Engagement

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PERSPECTIVE

08.14.2023

How To Define Your Brand Values – 5 Tips For Success
PERSPECTIVE

How To Define Your Brand Values – 5 Tips For Success

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PERSPECTIVE

08.14.2023

How to Build a Learning Agenda
PERSPECTIVE

How to Build a Learning Agenda

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PERSPECTIVE

08.14.2023

How Market Segmentation Can Improve Your Ad Buying Effectiveness
PERSPECTIVE

How Market Segmentation Can Improve Your Ad Buying Effectiveness

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PERSPECTIVE

08.14.2023

Gen Z Doesn’t Need Your Brand
PERSPECTIVE

Gen Z Doesn’t Need Your Brand

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PERSPECTIVE

08.14.2023

Fundamental Human Needs and Marketing – How BASE Can Drive Business Growth
PERSPECTIVE

Fundamental Human Needs and Marketing – How BASE Can Drive Business Growth

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PERSPECTIVE

08.14.2023

Finished Your Global Segmentation? Watch Out for These Red Flags
PERSPECTIVE

Finished Your Global Segmentation? Watch Out for These Red Flags

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PERSPECTIVE

08.14.2023

Finding Certainty in an Ever-Changing World – A Lesson on Fundamental Human Needs
PERSPECTIVE

Finding Certainty in an Ever-Changing World – A Lesson on Fundamental Human Needs

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