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  • SERVICES
        • STRATEGY + INSIGHTS
          • Customer + Consumer Insights
          • Market Strategy
          • Data, Analytics + AI
          • Brand Measurement
        • MARKETING SERVICES
          • Brand Strategy
          • Marketing + Channel Strategy
          • Content + Creative
          • Loyalty
        • EXPERIENCE INNOVATION
          • Brand Design
          • Product + Experience Design
          • Industrial Design
          • Product + Platform Engineering
          • Omnichannel Experience
  • PERSPECTIVES
  • CLIENT STORIES
  • ABOUT US

Results for "market-customer-insights"

PERSPECTIVE

08.14.2023

Why the Travel Industry Must Embrace New Habit Formation
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Why the Travel Industry Must Embrace New Habit Formation

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08.14.2023

Why Market Segmentation Needs to be Part of Your Brand Tracking Program
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Why Market Segmentation Needs to be Part of Your Brand Tracking Program

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08.14.2023

Why Habit Formation Research Should Guide Your Brand Strategy
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Why Habit Formation Research Should Guide Your Brand Strategy

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08.14.2023

The Beauty Of Insights – Leveraging Habit Formation Research To Fuel Business Impact
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The Beauty Of Insights – Leveraging Habit Formation Research To Fuel Business Impact

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08.14.2023

Moments of Receptivity: How To Fuse Behavioral Science With Your Media Strategy To Maximize Impact
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Moments of Receptivity: How To Fuse Behavioral Science With Your Media Strategy To Maximize Impact

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08.14.2023

Mastering Jobs To Be Done – A Customer Segmentation Framework
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Mastering Jobs To Be Done – A Customer Segmentation Framework

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08.14.2023

How To Maximize Your Online Community Engagement
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How To Maximize Your Online Community Engagement

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08.14.2023

How To Define Your Brand Values – 5 Tips For Success
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How To Define Your Brand Values – 5 Tips For Success

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08.14.2023

How to Build a Learning Agenda
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How to Build a Learning Agenda

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08.14.2023

How Market Segmentation Can Improve Your Ad Buying Effectiveness
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How Market Segmentation Can Improve Your Ad Buying Effectiveness

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08.14.2023

Gen Z Doesn’t Need Your Brand
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Gen Z Doesn’t Need Your Brand

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08.14.2023

Fundamental Human Needs and Marketing – How BASE Can Drive Business Growth
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Fundamental Human Needs and Marketing – How BASE Can Drive Business Growth

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PERSPECTIVE

08.14.2023

Finished Your Global Segmentation? Watch Out for These Red Flags
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Finished Your Global Segmentation? Watch Out for These Red Flags

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08.14.2023

Finding Certainty in an Ever-Changing World – A Lesson on Fundamental Human Needs
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Finding Certainty in an Ever-Changing World – A Lesson on Fundamental Human Needs

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08.14.2023

Enhance Your Online Community Through Stakeholder Engagement
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Enhance Your Online Community Through Stakeholder Engagement

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08.14.2023

Do You Need Market Segmentation to Define Your Target Market_
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Do You Need Market Segmentation to Define Your Target Market?

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08.14.2023

Design a Marketing Localization Strategy in 3 Steps
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Design a Marketing Localization Strategy in 3 Steps

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PERSPECTIVE

08.14.2023

Consumer Motivation and the Luxury Market – Lessons for Brands
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Consumer Motivation and the Luxury Market – Lessons for Brands

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08.14.2023

Building Empathy & Buy-In for Your Market Segmentation
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Building Empathy & Buy-In for Your Market Segmentation

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08.14.2023

Perspective Main Image 2-UXR
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A Primer on Market Segmentation

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08.14.2023

A Brand’s Guide to Understanding Consumer Psychology
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A Brand’s Guide to Understanding Consumer Psychology

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08.14.2023

6 Common Hurdles Businesses Face when Implementing a Customer Segmentation Strategy
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6 Common Hurdles when Implementing a Customer Segmentation Strategy

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08.14.2023

5 Ways To Holistically Define Segments_Updated
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5 Ways To Holistically Define Segments

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08.14.2023

5 Lessons In Building A World-Class Brand Insights Program
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5 Lessons In Building A World-Class Brand Insights Program

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08.14.2023

3 Reasons You Need an Online Community Right Now
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3 Reasons You Need an Online Community Right Now

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PERSPECTIVE

09.27.2021

A Primer on Market Segmentation and its Many Types
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A Primer on Market Segmentation and its Many Types

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PERSPECTIVE

09.27.2021

Increase ROI with a Customer Focused Market Segmentation Strategy
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Effective Market Segmentation Marketing Strategy for Growth

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09.27.2021

What are Consumer Habits Consumer Psychology 101
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Segmentation Typing Tool: How to Improve Accuracy & Insights

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09.27.2021

Customer Segmentation Validation vs Foundational
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Customer Segmentation: Validation vs. Foundational

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PERSPECTIVE

09.13.2018

Perspective Main Image 62
PERSPECTIVE

20 Analytical Tools Every Market Researcher Should Know

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