Spotlight Report: Consumer Perceptions of AI Usage in Entertainment

From behind the scenes to in front of the camera, AI is reshaping Hollywood. How do audiences feel about it?

Until this point, the AI-in-entertainment debate has centered on how creators are using the technology — and how the industry is reacting. Far less understood is how audiences actually feel about AI shaping the content they view, share and engage with.

Our latest Spotlight report taps into that essential side of the conversation and illuminates the crucial audience perspective on AI in entertainment. Download the full report for new, exclusive insights into the audience mindset and learn what it takes to create entertainment experiences that will resonate.

What You’ll Learn

• How audiences feel about AI in creativity right now — are they excited, skeptical or somewhere in between?

• Audience comfort levels and concerns with various levels of AI use in Hollywood

• Audience expectations of AI’s role in entertainment production now and over the next decade

• The major AI “tipping points” that risk igniting strong audience backlash